Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
Update Details

Summary and extracts

1 Synthèse du marché

1.1 Scope of the study

The luxury watch industry is a category that includes high-end manufacture watches, the production of which requires precise watchmaking work on the mechanical movements, but also on the development and finishing of the watch cases, as well as on elements such as dials or even hands.

The market, traditionally dominated by large, long-established companies, was flooded by new competitors in the 1990s and more recently. In a first phase, large fashion brands, as well as small artisanal players, have tried to secure a place in the market. In the second phase, the development of connected watches has changed the balance in the luxury watch market: Apple, for example, has managed to sell more Apple Watches in 2019 than all Swiss watch brands combined.

The leading luxury watch brands that are best known in Germany are Rolex, Cartier, Patek, Omega, AP and Longines. All of these brands were able to increase their sales in 2021.

The market for used luxury watches has slumped in recent months as many buyers have reduced their spending due to the COVID-19 pandemic and demand for expensive luxury watches has fallen. Prices for pre-owned watches have fallen, especially for brands such as Rolex and Patek Philippe. However, some experts predict that the market will pick up again as the economy recovers from Covid-19 and Ukraine crisis and the demand for luxury watches increases again. Some investors are using luxury watches as an alternative asset class, as they can offer good appreciation potential. Against the backdrop of the Watch and Wonder Fair, some manufacturers are expected to launch new models that could boost demand[Manager Magazin].

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The market for luxury watches | Germany

89 €
  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quelles sont les dernières tendances sur ce marché ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Accédez à la cartographie des entreprises et à leurs profils.
  • Données issues de plusieurs dizaines de bases de données

  • Cette étude de marché est disponible en ligne et en pdf (38 p.)
  • Télécharger un exemple
  • Une question sur cette étude : (+33) 9 70 46 55 00

5 reports pack (-15%) DE Germany

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676