Content of the study:
The market for luxury watches - Germany

Available languages

SYNTHÈSE DU MARCHÉ

1.1 Scope of the study

The luxury watch industry is a category that includes high-end manufacture watches, the production of which requires precise watchmaking work on the mechanical movements, but also on the development and finishing of the watch cases, as well as on elements such as dials or even hands.

The market, traditionally dominated by large, long-established companies, was flooded by new competitors in the 1990s and more recently. In a first phase, large fashion brands, as well as small artisanal players, have tried to secure a place in the market. In the second phase, the development of connected watches has changed the balance in the luxury watch market: Apple, for example, has managed to sell more Apple Watches in 2019 than all Swiss watch brands combined.

The leading luxury watch brands that are best known in Germany are Rolex, Cartier, Patek, Omega, AP and Longines. All of these brands were able to increase their sales in 2021.

The market for used luxury watches has slumped in recent months as many buyers have reduced their spending due to the COVID-19 pandemic and demand for expensive luxury watches has fallen. Prices for pre-owned watches have fallen, especially for brands such as Rolex and Patek Philippe. However, some experts predict that the market will pick up again as the economy recovers from Covid-19 and Ukraine crisis and the demand for luxury watches increases again. Some investors are using luxury watches as an alternative asset class, as they can offer good appreciation potential. Against the backdrop of the Watch and Wonder Fair, some manufacturers are expected to launch new models that could boost demand[Manager Magazin].

ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

To keep reading, buy the full research

Que contient cette étude de marché ? Thème client

  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quelles sont les dernières tendances sur ce marché ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Accédez à la cartographie des entreprises et à leurs profils.
  • Données issues de plusieurs dizaines de bases de données

  • Cette étude de marché est disponible en ligne et en pdf (38 p.)
  • Télécharger un exemple
  • Une question sur cette étude : (+33) 9 70 46 55 00
Buy this market study 250€

Availability within 2 business days

Our other products

Our other products

5 reports pack (-15%) DE - Germany

378 €

  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Buy

Tailor-made report pack (de) - Germany

1190 €

This 1-year package includes :

  • 10 credits per year to carry out your customized reports
  • Annual access to 5 reports per month, which you can choose from among our 1,300 studies

A complete range of sector-specific reports, combining standard reports at the best price with studies tailored to your needs.

Our catalog - How to use my credits

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (5)

Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!


Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

Operational

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview