Content of the study:
The market for men's clothing - Germany

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1.1 Introduction

The men's clothing market applies to the manufacture and sale of men's clothing. There are different categories such as sportswear, formal wear or casual wear. This market has a continuous annual growth of about 2.4% per year worldwide.

In Germany, the menswear market isalso experiencing strong growth. German consumers attach great importance to the quality of the products they consume. As a result, there is strong demand for high-quality clothing.

The menswear market in Germany includes globally renowned brands such as HUGO BOSS and OLYMP. These companies have a strong presence. They have many physical stores and are particularly active online. Other local companies like Breuninger and Görtz have also developed. These brands are so successful because they manage to offer different criteria such as:

  • High-quality products
  • good online shopping experience
  • Personalization options

Sustainable and environmentally friendly products are preferred by German consumers. Consumers are also looking for products that can be personalized. Companies in the industry have already adapted to this new demand by offering online personalization options.

Companies that are able to integrate the latest augmented reality technologies into their online sales processes can differentiate themselves from the competition by providing a better customer experience. New innovative companies can then stand out from market giants such as HUGO BOSS.

1.2 A globally growing market

Global sales for men's ready-to-wear clothing are expected to reach*** billion euros in **** estimated. The market is expected to grow at a CAGR (***) of*,*%until ****. This year, the global market volume is forecast to be around €***.** billion.

Global Menswear Market Worldwide, **** - ****, in billion euros Source: ****

The USA represents the strongest ...

1.3. German market records slight growth

The German menswear market is a significant sector of the textile industry. Demand for high-quality menswear in Germany is high and the range of products on offer is correspondingly broad. In ****, like many others, the industry experienced a decline in sales due to the global COVID-** crisis. However, the industry quickly ...

1.4 International trade

The main business partners of the German textile and clothing industry are mainly to be found within the European Union, with around **% of the total export value going to these member states. The second most important market is other European countries and Asia. The import of textiles in Germany comes mainly ...


2.1 Men's clothing is a large part of the clothing industry

above-average purchasing power in Germany

In **** , the price-adjusted disposable household income per inhabitant:in in Germany is **,*** euros[***].

Household income and purchasing power Germany, ****, in euros Source: ****

consumer spending on


German market

most important

Consumer spending by private households on clothing and footwear Germany, **** - ****, in % Source: ****

Although German consumers ...

2.2 Google Trends analysis

The analysis of Google Trends provides interesting insights into consumer behavior and demand for specific products. Particularly with regard to men's clothing, it shows that this is in demand all year round, with only a slight seasonal dependency. However, there is evidence that men tend to be more interested in fashion ...

2.3 The buying behavior of men

A survey of more than *,*** consumers by the fashion association Deutschland German Fashion showed that almost a third of people in Germany have no interest in fashion trends. This is also reflected in their buying behavior. The survey shows that **% of men surveyed are not interested in fashion trends and fashion, ...

2.3 Sustainability

Although fashion production and consumption are high, customers are increasingly paying attention to sustainability when shopping. A recent survey by McKinsey shows that more than **% of consumers said that a brand's sustainability record was important when making purchasing decisions. Consumers are paying attention to all aspects of sustainability, from supply chain ...

2.4 Second hand in trend

As German consumers become increasingly aware of sustainability issues, the popularity of second-hand clothing is growing, as is the number of second-hand stores. Second hand includes clothes that have already been worn but are still in good condition. The concept behind this is to live more sustainably by buying clothes that ...


3.1 Value chain

The production of menswear makes a major contribution to the value chain in Germany:

Contribution of the German fashion industry to gross value added Germany, ****, in % Source: ****

Textile supply and production chains are highly complex and globally ramified. For example, a simple shirt for men goes through around *** production and delivery ...

3.2 Challenges of the textile industry

The information portal Fashion Network reports: The entire textile industry faces major challenges in ****. On the one hand, there is a vulnerable, branched value chain as described in the previous chapter; on the other hand, companies producing in Germany are facing rising production costs. The rising costs pose challenges in the ...

3.3 Direct and indirect sales

As discussed in Chapter *.* (***), consumers of men's clothing prefer good quality brands on the one hand, but therefore do not want to spend a lot of money. It is therefore necessary to find a suitable distribution structure. A distinction can be made between indirect and direct distribution channels, whereby indirect distribution ...

3.4 Desire for omnichannel

In the future, brick-and-mortar retail and online retail will be increasingly linked, as many customers use both channels. They often search for products in the store and are happy to receive advice from staff before ultimately making purchases online. It is important to recognize that online and offline sales should not ...


4.1 Product typology and prices

The following table gives an overview of the main products available on the market for men's ready-to-wear.

The consumer price index measures the average price development of all goods and services purchased by private households for consumption purposes[***]. The consumer price index for the men's ready-to-wear clothing market shows significant price ...

4.2 Players on the market

The biggest brands and retailers with men's clothing in the range

Source: ****

Players on the market for second hand clothing

While second hand stores in stationary trade are mostly smaller, owner-operated or financially supported stores, there is a wide range of large second hand stores in the field of e-commerce. Online ...


5.1 Supply Chain Act

Supply Chain Act (***) - Act on corporate duty of care in supply chains

Since January *, ****, the Supply Chain Act (***) has been in force in Germany, which for the first time regulates corporate responsibility for the observance of human rights in supply chains. The law affects German companies that employ more than ...


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Reviews (5)

Reviews (5)

The men's ready-to-wear market - France

Publicado en 09/11/2022 by Julien Tsambou - Click & collect Agency

Étude complète et clairement rédigée.

Businesscoot Response:

Merci beaucoup Julien pour votre retour et pour la confiance accordée. :)

The sportswear market - France

Publicado en 09/11/2022 by Henri Pierre Ouhibi - Viager consulting

Étude intéressante, mais un tout petit peu courte et manquant de référence pour ma part.

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.

Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.

Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!

Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

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