Summary

Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 23/06/2023
Update Details

Summary and extracts

1 Synthèse du marché

1.1 Introduction

The lingerie market includes various types of products such as underwear, bras, and nightwear. The global lingerie market is a very promising and thriving one (grows by more than 8% per year).

The German lingerie market is also growing steadily. Nonetheless, big brands still dominate this market. For high-end products, Victoria's Secret is one of the best-known brands for high-end products, whereas H&M remains the most successful supplier of low costs products. Besides, local brands such as Sloggi and Schiesse are also popular.

In Germany, consumers do care a lot about the quality of the products they consume. This also applies to lingerie. The most important criteria for German lingerie consumers are:

  • Comfort,
  • The quality of fabrics,
  • The last trends.

New firms have entered the market. These are online stores able to offer low-cost lingerie. These products, however cheap, aren't always poor quality items. Most of the time, these brands have to sell quality items otherwise they couldn't survive in the German market.

The nature of consumer demand has been evolving for a few years now. The demand for ecological and ethical lingerie is increasing. Innovative designs and high-end products are becoming more and more popular. Personalization now plays an important role in consumer choice. Consumers are increasingly opting for products that fit their morphology.

The challenge for lingerie manufacturers is to meet the new demands of German consumers. German consumer standards in terms of quality and price have not changed, but expectations are no longer the same. When it comes to lingerie, consumers want to give a meaningful dimension to what they wear. They are looking for products that are perfectly tailored to their needs, that are durable, and of high quality.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The lingerie market | Germany

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) DE Germany

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676