Content of the study:
The lingerie market - France

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1.1 Definition and scope of the study

The lingerie market coversall women's underwear and nightwear. The footwear segment is also included in the scope of the study, while swimwear and men's underwear are excluded, each of these two markets being the subject of a full study.

The lingerie market is divided into four segments: corsetry (bras, brassieres), daywear(knickers, corsets, garter belts), nightwear (negligees, pyjamas) and hosiery (stockings, tights). Corsetry is the dominant segment, accounting for almost half of market share.

The global lingerie market is booming. It is expected to grow at a CAGR (combined annual growth rate) of 9.2% between 2022 and 2028. The European market accounts for 39% of the global market, and is expected to grow at a similar rate to the global market.

The French lingerie market is part of a structural decline in the French women's apparel market. Indeed, the French lingerie market is in decline due to the success of less expensive, comfortable lingerie. Lingerie accounts for 18% of women's clothing budgets.

The Covid-19 crisis has largely affected the sector, to the detriment of physical stores and to the benefit of pure-players and digital players. Confinement has also highlighted the main purchasing criterion for lingerie: comfort. The "no bra" trend, which consists of not wearing a bra, is indicative of the difficulties of finding lingerie that suits them. Purchases are becoming increasingly functional.

However, numerous growth drivers are driving the lingerie market, in particular the digitalization of the market, the diversification of the offer for all bodies and inclusive fashion, as well as the development of eco-responsible products.

1.2 Strong growth in the global lingerie market

growing rapidly, the global lingerie market is estimated at US$**. * billion in ****, and is expected to grow at a CAGR of *.*% between **** and ****, reaching US$**.* billion in ****.

Global lingerie market size World, ****-*****, in billions of US dollars Source: ****

This market can rely on various growth levers, such as the increase ...

1.3 French lingerie market in decline

Including the nightwear and footwear segments, the French lingerie market is estimated at *.** billion euros in March **** (***). In detail: the underwear market was worth *.** billion euros in March ****, compared with *.** billion euros in March ****. After a slight recession during the covid period, the market returned to its pre-covid level.

The sector ...

1.4 International trade: dependence on imports

The figures in this section are obtained from the following UN Comtrade codes: Jumpsuits and petticoats: ******, ******, ******, ****** Briefs and panties: ******, ******, ****** Pyjamas and nightgowns: **** Nighties, robes, bathrobes: ******, ******, ****** Bras: **** To obtain the coverage rate, we apply the following formula: Coverage rate = (***) x ***. On the lingerie market, France's coverage rate is **%. The trade balance is ...

1.5 Covid-19 and partial trade-in

The Covid-** crisis has had a major impact on the clothing market, as can be seen from the graph below, which shows sales trends for companies reporting under the code :

**.**Z: Retail sale of clothing in specialized stores.

The analysis therefore goes beyond the scope of the study, but enables ...


2.1 Consumer profile

Who's buying?

Consumer profiles remain broadly the same, and trends are likely to become more pronounced. Indeed, the main segment of the population consuming women's lingerie is made up of women aged ** and over. As the French population ages, these trends are likely to become more pronounced in the years ...

2.2 Demand drivers

Buying criteria

The chart below illustrates the main lingerie characteristics that women are looking for.

Comfort, cited by **% of women surveyed, is by far the top lingerie purchasing criterion. This condition is confirmed by another Ipsos survey, which shows that when choosing between wearing lingerie that is above all sexy or ...

2.3 Demand trends

Functional purchasing and comfort

Purchases seem to be refocusing on functional products, with the growing success of nude shades, for example, the bralette model, considered more comfortable because it has no underwire, or sports lingerie.sales of the bralette rose by *% between **** and ****[***]. In this vein, sports lingerie is also growing ...

2.4 France's favourite lingerie brands

The graph below is based on OpinionWay's survey of French consumers' favorite brands in February ****. These are respondents' answers to the question "Do you like this or that lingerie brand?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".

Dim is the favorite lingerie brand ...


3.1 Lingerie production

French women's lingerie manufacturers are listed in the Insee register under the code :

NAF **.**Z: manufacture of men's, women's and children's underwear and nightwear from fabrics, knitted fabrics, lace, etc.

Although this code refers to a broader category than the scope of this study, it is still indicative of the evolution ...

3.2 Lingerie distribution

Lingerie distribution in France is dominated by inner-city chains , which hold **% of the market by value. In June ****, **% of lingerie distribution in France will be concentrated in supermarkets. This is followed by online sales and out-of-town chains.

Breakdown of lingerie distribution by channel France, ****, in Source: ****

From a dynamic point of ...


4.1 Typology of the lingerie offer

The table below provides a non-exhaustive overview of the types of products that make up the lingerie market in France.

The lingerie market can be broken down into four categories: corsetry, daywear, nightwear and footwear.

Source: ****

The bra segment is the most important in the sector. They account for around **% of ...

4.2 Prices

Women's lingerie is listed in the Insee register under code : **.*.*.*.*: Lingerie, women's nightwear.

Consumer prices for lingerie are relatively stable, as shown in the graph below.

Consumer price index for lingerie and women's nightwear France, ****-****, base *** in **** Source: ****

We can see that the sector has been strongly affected by inflation ...

4.3 Supply trends

Gender-neutral lingerie

In recent months, collections/brands of "gender neutral" lingerie have been multiplying. New brands are springing up, such as KON, launched in ****, which has seen the concept of gender-neutral lingerie take off: whether it's for the demand for unisex lingerie or because comfort is now a priority. According to ...


5.1 Regulations

The lingerie market is subject to the same regulations as the wider clothing market. The main rules are as follows.

In-store sales

In-store sales are subject to certain rules summarized by Legalplace:

Safety and accessibility standards[***] [Service Public Mandatory employee signage Indication of prices inside and outside the store in euros ...


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Reviews (3)

Reviews (3)

The lingerie market - France

Publicado en 05/10/2022 by Inès Duffort

Très bonne étude, bien structurée et avec des informations précieuses. Je recommande.

Businesscoot Response:

Merci Inès pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes.

The lingerie market - France

Publicado en 22/09/2022 by MELANIE ENAULT

Merci pour cette étude, elle est vraiment très détaillée. Pourriez-vous la compléter par la partie du "sur mesure" ? Y a t-il assez d'analyses réalisées pour le permettre ? Sur tout le reste de l'étude je suis très satisfaite, merci encore.

Businesscoot Response:

Merci infiniment Mélanie pour votre avis qui nous est précieux! À présent, nos analystes vont mettre à jour l'étude en tenant compte de vos remarques, et nous vous enverrons gratuitement la nouvelle version.

The lingerie market - France

Publicado en 03/01/2022 by Hugo Schott - Businesscoot

Excellent and comprehensive study. Very detailed analysis of market trends and consumer behavior

Businesscoot Response:

Hello Hugo, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

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