Content of the study:
The bicycle market - Germany

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MARKET OVERVIEW

1.1 Definition and scope of study

A bicycle is a human powered vehicle made up of two lined-up wheels. This is made possible by the propulsion provided by the rider's legs via two pedals that turn the wheels. The bicycle is one of the world's most widely used forms of transport, thanks to its simplicity and energy efficiency.

Although some people consider it a means of transport, others use it as a leisure activity or a sport. With this in mind, bicycles are divided into different categories offering a wide variety of price ranges. The most popular types of bicycle are as follows:

  • Bicycles (city bikes),
  • Mountain bikes (MTB),
  • Racing bikes,
  • Electric bikes.

The global bicycle market was worth 59.33 billion euros in 2021 and is expected to grow at an 8.2% CAGR between 2022 and 2030. The USA represents the largest source of revenue in this market, with 11.9 billion dollars. It is indeed equivalent to 20% of the total market.

Bicycles are part and parcel of popular culture in some parts of the world. This is the case, for example, in northern European countries, where riding a bike is by far the main means of transport. In the Netherlands, Denmark, and Belgium, cycling is considered a national sport, and this is also mirrored in the daily use of bicycles in cities.

Germany, too, is a bicycle-loving country with a fast-growing market. The size of the bicycle market (including bicycles, as well as spare parts and accessories) in 2020 was twice the size of the market in 2016. In 2020, the market was worth 6.9 billion euros. Revenues from bicycle sales alone were worth 3.1 billion euros in 2021. In the same year, of the 4.7 million bicycles sold, almost 2 million were e-bikes, highlighting the market's main trend. In addition to this, environmental issues and public progressive awareness about those topics seem to be granting a bright future to this market.

DEMAND ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

REGULATIONS

POSITIONING THE PLAYERS

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Reviews (2)

Reviews (2)

The bicycle market - France

Publicado en 22/09/2022 by Pascal Languereau

This study gives a broad outline of market trends. I would have appreciated more information on existing players, SMEs in the sector and new entrants, for example.


Businesscoot Response:

Thank you Pascal for your valuable feedback! Our analysts will now update the study in line with your comments, and will send you the new version free of charge.

The bicycle market - France

Publicado en 29/12/2021 by Gregoire de Castelnau

Very complete study which shows the considerable evolutions that this market knows.


Businesscoot Response:

Hello Grégoire, We thank you for your very positive opinion and hope that you will trust us again in the future.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview