The pool market - Germany
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Study Overview
A pool is an artificial pool or a large basin containing water for swimming or other leisure activities. It is equipped with filtration systems (pump, filter, etc.) that allow the user to keep the water healthy, as well as accessories (heating, enclosure, cleaning materials, etc.). The swimming pool market therefore includes all players in the sector involved in the manufacture, installation and distribution of new products as well as the maintenance and renovation of existing products. Depending on the end user (private, public) and the intended use (family, hotel, leisure, therapy, sports training, Olympic, diving...), there are different types of swimming pools. In addition, the shapes and materials of swimming pools can vary: above-ground pools, excavated or semi-excavated pools, pools made of wood, concrete, steel, kits, etc. The global swimming pool market is expected to grow at a CAGR (Compound Annual Growth Rate) of 2% between 2020 and 2024. It will be dominated by North America, which is expected to account for 44% of market growth during this period. Market growth is primarily driven by urbanization and the growing number of residential structures and hotels worldwide. The German market for swimming pools is the third largest in Europe and the sales volume of swimming pools remains relatively stable and is estimated at around 9,500 swimming pools per year, a third of which are high-end swimming pools. At the same time, the construction of German swimming pools is following a downward trend, while renovation activities are showing strong momentum.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Summary of the market
- 1.1 Definition and scope of the study
- 1.2 Global and European markets
- 1.3 The German market
- 1.4 Foreign trade: China is the most important supplier
- 1.5 The impact of Covid-19 on the swimming pool market
2. Analysis of the application
- 2.1 Overview of the demand for private swimming pools in Germany
- 2.2 The drivers of demand
- 2.3 Demand trend: fewer public swimming pools and less interest in swimming
- 2.4 New emerging trends
- 2.5 Seasonality of demand
3. Structure of the market
- 3.1 Overview of the value chain
- 3.2 Players and services offered
- 3.3 Trade fairs: An opportunity for brands to promote their products
4. Analysis of the offer
- 4.1 Overview of the offer
- 4.2 Prices for pools
- 4.3 Maintaining and covering the pool
- 4.4 Alternatives and new services offered
- 4.5 Building your own pool: The BSW's ten-point program
5. Rules and regulations
- 5.1 Harmonized world customs system
- 5.2 DIN standards

The pool market - Germany
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