Summary

The global swimming pool market, valued at USD 34.88 billion in 2020, is projected to grow at a CAGR of 2% from 2020 to 2024, reaching USD 37.76 billion. North America dominates the market, expected to contribute 44% to the market growth during this period. In Europe, France leads with 3.2 million pools, while the German market, ranking third in Europe, has witnessed stable sales at approximately 9,500 pools per year. However, there is a marked decrease in the construction of new swimming pools in Germany, with growth shifting towards pool renovation. In 2020, Germany had over one million private pools, including 104,000 high-end above-ground pools costing over EUR 1,500, and 1.4 million less expensive models. The country also had 133,100 indoor and 595,500 in-ground outdoor pools. Despite these figures, public pool numbers have been declining, with fewer than 6,000 remaining, and the interest in swimming as a sport is also witnessing a downturn. China emerges as the leading supplier for Germany's swimming pool imports. The German market is experiencing a shift towards private pool ownership tied to rising household incomes, which have shown consistent growth since 2011, coupled with an increasing trend towards luxury home enhancements like pools and a desire for socializing in aesthetic environments.

German Market for Private Swimming Pools: Key Trends and Figures

Germany's market for private swimming pools has displayed resilience with a steady growth rate. Although the demand has seen a recent boom, it is shaped by the country's economic dynamics, home ownership rates, and consumer preferences for luxury and personalized products, such as swimming pools. Interestingly, nearly between 10 and 15 percent of Germans have expressed intentions to either renovate or build pool facilities within their homes over the next three years. This intention is supported by the availability of nearly between 15 and 20 million single-family homes and a similar range of households with gardens, which exemplifies the potential of the pool market in Germany. When examining the drivers of demand for private pools, key factors include housing purchases, an increasing trend of wealth as shown in rising purchasing power, and an affinity for enhancing living spaces with luxurious and aesthetically pleasing features. It is further influenced by the climatic shift where rising average temperatures, particularly during summer, have somewhat steered the populace towards considering pools as a favorable option for leisure and respite from the heat. Despite this growing interest, the decline in the number of public pools combined with the seemingly waning public enthusiasm for swimming as a sport may be driving the trend towards private pool ownership. Public pools have been on a downtrend, with less than 6,000 operational pools compared to the higher count from years past, showing a considerable decrease over time. A significant portion of the population, particularly the younger demographics, are not proficient swimmers, which might influence the shift towards private pools where individuals can practice and enjoy swimming in a personal space. The market landscape for pools also presents a variety of offerings, from extravagant in-ground pools to more economical above-ground ones. There is also an assortment of maintenance services, refurbishment options, and increasingly, technology-based solutions for pool monitoring and maintenance. The competitive scene is bustling with manufacturers, both local and international, along with various distribution channels ranging from DIY stores to e-commerce platforms, indicating a vibrant trade environment. In conclusion, the demand for private swimming pools in Germany reflects a combination of factors – economic stability, desire for luxury and comfort, climatic conditions, and a quest for private spaces for leisure activities. These factors collectively have maintained the market's momentum in Germany, with current trends suggesting a sustained interest in private pool ownership.

Prominent Market Contributors: Leaders Paving The Way in Germany's Swimming Pool Spectacle

The German swimming pool market showcases a pristine array of businesses dedicated to creating aquatic havens for both private households and commercial endeavors. From grandiose pool architects crafting custom paradises to innovative manufacturers revolutionizing pool tech, let's dive into an exploration of the main players etching their names in this buoyant industry.

  • Visionary Architects and Designers

Setting the stage with designs that harmonize aesthetics with functionality, firms like Kühne Pool and Holger Mauerer freischaffender Architekt AKNW stand out. They are not merely crafting swimming spaces but curating experiences tailored to individual tastes. These pioneers, alongside Terramanus Landschaftsarchitektur, that merges landscape artistry with aquatic blueprints, and Wallpaint Studios Wandmalerei und Design, inject living canvases with aquatic vitality, signal an era where pools are personalized masterpieces.

  • Cutting-Edge Manufacturers

The core of the pool's essence, its very material and build, emerges from the innovation of manufacturers like Walter and Elbtal Plastics GmbH & Co KG. With a keen focus on quality and durability, these giants ensure that the backbone of each swimming pool is robust and long-lasting. Similarly, TROPICA Schwimmbadüberdachung Geyger carves a niche in pool coverings, safeguarding the sanctity of the poolside experience against the elements and Baumann Gärten beautifies the space, enriching the pool environment with lush landscapes.

  • Dynamic Distribution and Retail Giants

As the marketplace expands, so does the array of distributors and retailers. Market inhabitants from Tengelmann and Bauhaus to Hombach cater to the do-it-yourself enthusiasts. Moreover, supermarkets like Aldi and Lidl and e-commerce platforms such as Amazon have begun to dip their toes into the pool distribution game, offering convenient solutions for above-ground pools and accessories. This is complemented by household appliance brands like Medianess Electronics and garden center brands, which broaden the horizons for pool enthusiasts seeking a myriad of options.

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  • Number of pages : 30 pages
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  • Last update : 10/08/2022
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Summary and extracts

1 Summary of the market

1.1 Definition and scope of the study

A pool is an artificial pool or a large basin containing water for swimming or other leisure activities. It is equipped with filtration systems (pump, filter, etc.) that allow the user to keep the water healthy, as well as accessories (heating, enclosure, cleaning materials, etc.).

The swimming pool market therefore includes all players in the sector involved in the manufacture, installation and distribution of new products as well as the maintenance and renovation of existing products.

Depending on the end user (private, public) and the intended use (family, hotel, leisure, therapy, sports training, Olympic, diving...), there are different types of swimming pools. In addition, the shapes and materials of swimming pools can vary: above-ground pools, excavated or semi-excavated pools, pools made of wood, concrete, steel, kits, etc.

The global swimming pool market is expected to grow at a CAGR (Compound Annual Growth Rate) of 2% between 2020 and 2024. It will be dominated by North America, which is expected to account for 44% of market growth during this period. Market growth is primarily driven by urbanization and the growing number of residential structures and hotels worldwide.

The German market for swimming pools is the third largest in Europe and the sales volume of swimming pools remains relatively stable and is estimated at around 9,500 swimming pools per year, a third of which are high-end swimming pools. At the same time, the construction of German swimming pools is following a downward trend, while renovation activities are showing strong momentum.

1.2 Global and European markets

The global swimming pool market was estimated at USD **.** billion in **** and is expected to grow gradually in the coming years at a CAGR of *.**% over the period ****-****. Ultimately, it is expected to grow to USD **.** billion by ****. Although the US dominates the global market with * million swimming pools, far ...

1.3 The German market

With a market growth rate of *% over the last five years, the German swimming pool market is the third largest in Europe after France and Spain The country's strong domestic consumption combined with its dynamic economy is leading to an upward trend in demand for luxury products such as private swimming ...

1.4 Foreign trade: China is the most important supplier

The trade in swimming pools is recorded under the following HS code:

******: Outdoor play and leisure equipment.

The data therefore also includes other articles and equipment, but provides an overview of the trade in swimming pools.

Germany is mainly an importer of swimming pools. In ****, total imports of outdoor play ...

1.5 The impact of Covid-19 on the swimming pool market

The Covid pandemic and the associated restrictions had a significant impact on people's lifestyles and routines. The increase in time spent at home, the fear of spreading and contracting the virus and the inability to travel provided a very positive environment for the growth of the pool market.

For this reason, ...

2 Analysis of the application

2.1 Overview of the demand for private swimming pools in Germany

Swimming pool ownership is closely linked to the home ownership rate, the purchasing power of Germans and the presence of gardens in households.

An estimated **% of Germans already have their own pool, sauna or wellness/spa area in their home, and **% of the population (***) plan to renovate or build this type ...

2.2 The drivers of demand

Buying a house

According to data published by the Bundesverband Schwimmbad & Wellness, buying a house is a fundamental driver of the market and has recently experienced a veritable boom. On August **, ****, Die Zeit published an article entitled "Germans are buying more houses than ever before" and reproduced an analysis by the ...

2.3 Demand trend: fewer public swimming pools and less interest in swimming

public swimming p ools (***) around Berlin outperform the other countries in the frequency with which residents visit public swimming pools: in **** alone, ***.*** registered admissions to public swimming pools in **** alone, an increase of ***% compared to the previous year. It can also be seen that the number of registered admissions per swimming ...

2.4 New emerging trends

The BSW has collected data and identified the most important trends dominating the market, which can be summarized as urbanization, comfort and individualization. [***]

Urbanization

Metropolitan areas are expanding and living space is becoming ever smaller as a result. This has created new needs: swimming pools that fit in minimal gardens or ...

2.5 Seasonality of demand

The following graph shows the percentage of searches for a specific keyword in a specific region and in a specific time period compared to when the usage rate for that keyword was highest (***). A value of ** therefore means that the keyword was used less frequently in the region in question, and ...

3 Structure of the market

3.1 Overview of the value chain

The following diagram shows the chain of actors involved in the process of installing a swimming pool in Germany

3.2 Players and services offered

Most of the players operating in the German swimming pool market are specialized and offer services that cover the entire swimming pool construction project, from planning to final installation.

The most important architects and pool designers include

Kühne Pool Joachim Hopp Holger Mauerer freelance architect AKNW Terramanus Landscape Architecture Wallpaint ...

3.3 Trade fairs: An opportunity for brands to promote their products

In Germany, there are three major exhibitions dedicated to swimming poolsinterbad, Aquanale and FSB. These trade fairs offer brands the opportunity to present their new products and innovations

Interbad

Interbad is a trade fair for swimming pools, whirlpools and saunas that takes place every two years in Stuttgart. It is the ...

4 Analysis of the offer

4.1 Overview of the offer

Private swimming pools

In Germany, there were ***,*** private swimming pools in ****, of which ***,*** were outdoor pools, ***,*** indoor pools and ***,*** above-ground pools with a water depth of more than one meter and a purchase price of more than *,*** euros [***]. The number of above-ground pools with a water depth of less than one ...

4.2 Prices for pools

Prices for swimming pools

The cost of installing a swimming pool varies greatly depending on the size, type (***) and product range.

The cost of installing a standard * x * m pool with a water depth of approximately *.** to *.** m can be estimated using the price catalogs available online for most brands. The ...

4.3 Maintaining and covering the pool

The need for frequent pool maintenance

As explained in an article in the German newspaper Die Welt , a swimming pool requires frequent maintenance, which is sometimes an obstacle to buying a swimming pool, especially for private individuals who want to install a pool in their garden. According to an employee of ...

4.4 Alternatives and new services offered

Substitutes and new market players

In addition to traditional outdoor pools, suppliers in the industry also offer all kinds of other products: Above-ground pools, saunas, whirlpools, pool heaters, accessories, cleaning robots, etc

Above-ground pools, which account for **% of all private swimming pools, from entry-level products to more sophisticated products, represent a ...

4.5 Building your own pool: The BSW's ten-point program

The website Bundesverband Schwimmbad or Bundesverband Schwimmbad und Wellness offers a ten-point program for those who want to build their own private pool. [***]

Building a swimming pool requires specialist knowledge: From planning to installation, technical knowledge is required that a layman cannot acquire. create a precise budget that you propose to ...

5 Rules and regulations

5.1 Harmonized world customs system

The Harmonized System is an international nomenclature for the classification of goods. It enables participating countries to classify traded goods on a common basis for customs purposes. At the international level, the Harmonized System (***) for the classification of goods is a system of six-digit codes. [***]

The HS contains approximately **** descriptions of ...

5.2 DIN standards

DIN (***) or German Institute for Standardization is the official national standards organization representing Germany's interests at European and international level. It publishes "DIN standards" for all markets, including standards for the construction and installation of swimming pools in Germany, which provide a framework for construction, apply the specific national regulations for ...

6 Positioning of the players

6.1 Segmentation

List of charts

  • Size of the global market for swimming pools
  • Global swimming pool market by region
  • Number of inhabitants per pool
  • Number of swimming pools, by type
  • Number of admissions to public swimming pools, by state
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Latest news

Aldi's lightning offensive against Lidl - 06/09/2021
  • Lidl invests 4 billion euros to renovate its stores
  • Aldi plans to buy Leader Price and invests heavily to double its market share in France
  • German hard discounter's market share has doubled in 4 years
  • Shelves to resemble those of supermarkets and hypermarkets
USA: Aldi's biggest market - 20/08/2023
  • Aldi is becoming one of America's leading food retailers by acquiring the Winn-Dixie and Harveys chains, which have around 400 supermarkets.
  • Aldi will have over 2,400 stores by the end of the year.
  • Kroger has 3,000 supermarkets and Albertsons 2,300
  • Walmart, the largest retailer in the USA, controls almost a quarter of the market.
  • After the merger, Kroger and Albertsons should account for 18% of the US food market.
  • Aldi's sales in the USA in 2020 amounted to €16.9 billion, compared with €17.2 billion in Germany in 2021
  • Aldi has invested $2.5 billion in expansion in the southeastern USA since the 1990s
  • Aldi Nord and Aldi Sud have operated jointly in the USA since the Albrecht brothers split up in 1961.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Kühne Pool & Wellness Technik
Walter Piscine
Tengelmann
Bauhaus
Aldi
Amazon (Allemagne)
Riviera Pool

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