1.1 Definition and scope of the study
A swimming pool is a tank or a large artificial basin intended to contain water in order to swim or practice other leisure activities. It is equipped with filtration systems (pump, filter...) that allow the user to keep the water healthy, as well as accessories (heating, shelters, cleaning equipment...).
The swimming pool market includes all the actors of the sector concerning the manufacturing, the installation and the distribution of new products as well as the maintenance and the renovation of existing products.
There are different types of pools depending on the end users (private, public) and their use (family, hotel, leisure, therapeutic, sports training, Olympic, diving...). In addition, the shapes and materials of pools can vary: above ground pools, in-ground or semi-in-ground pools, wooden pools, concrete pools, steel pools, kits, etc.
The global swimming pool market is expected to grow at a CAGR (compound annual growth rate) of 2% between 2020 and 2024. It is dominated by North America which is expected to account for 44% of the market growth during the same period. The market growth is mainly driven by urbanization and increasing number of residential structures and hotels globally.
The German pool market is the third largest in Europe and pool sales in volume terms remain relatively stable, estimated at around 9,500 pools per year, of which one-third are high-end pools. At the same time, the construction of German swimming pools is on a downward trend, while renovation activity is very dynamic.
1.2 Global and European markets
The global swimming pool market was estimated to be worth USD **.** billion in **** and is expected to grow gradually in the coming years at a CAGR of *% over the period ****-****. It is ultimately expected to reach $**.** billion by ****. While the United States largely dominates the global market with * million pools, ...
1.3 The German market
With a market growth rate of *% over the past five years, the German pool market is the third largest in Europe after France and Spain The country's strong domestic consumption, linked to its dynamic economy, is leading to an upward trend in demand for luxury products, such as private pools
1.4 Foreign trade: China is the main supplier
The Swimming Pools business is registered under the following HS code:
******: Equipment for Outdoor Recreation and Games.
The data therefore includes other articles and equipment but gives an overview of the trade in swimming pools.
Germany is mainly an importer of swimming pools. In ****, total imports of outdoor recreation equipment ...
1.5 The impact of Covid-19 on the pool market
The Covid pandemic and the restrictions it brought about had a significant impact on people's lifestyles and routines. The increase in time spent at home, the fear of spreading and catching the virus, and the inability to travel have provided a very positive environment for the growth of the pool ...
ANALYSIS OF THE DEMAND
2.1 Overview of the demand for private swimming pools in Germany
Pool ownership is closely linked to the rate of home ownership, the purchasing power of Germans and the presence of gardens in households.
It is estimated that **% of Germans already have their own pool, sauna or wellness/spa area in their home, and **% of the population (***) plan to renovate or build ...
2.2 Demand drivers
According to data published by the Bundesverband Schwimmbad & Wellness, the federal association Swimming Pool & Wellness, home buying is a fundamental driver of the market and has recently experienced a real boom. The Zeit newspaper published an article on August **, ****, titled "Germans are buying more houses than ever" and reproduced ...
2.3 Demand trend: declining number of public pools and low interest in swimming
Public swimming pools (***) far outnumber the others in terms of the frequency of use of public swimming pools by the inhabitants: there were ***,*** registered entries per public pool in **** alone, an increase of ***% over the previous year. We also see that the number of registered entries per pool increased in each ...
2.4 New emerging trends
BSW has collected data and identified key trends that dominate the market, which can be summarized as urbanization, comfort, and individualization.[***]
Metropolises are expanding and, as a result, living spaces are shrinking. This has created new needs: pools that can fit into minimal gardens or even small terraces. The swimming ...
2.5 Seasonality of demand
The graph below represents the proportion of searches for a given keyword in a given region and for a given period of time, compared to when the usage rate for that keyword was highest (***). Thus, a value of ** means that the keyword was used less often in the region in question, ...
3.1 Overview of the value chain
The following diagram illustrates the chain of actors involved in the process of installing a pool in Germany
3.2 The actors and the services offered
Most of the players operating in the German pool market are specialized and offer services that cover the entire pool construction project, from planning to final installation.
Some of the leading pool architects and designers include
Kühne Pool Joachim Hopp Holger Mauerer freischaffender Architekt AKNW Terramanus Landschaftsarchitektur Wallpaint Studios Wandmalerei ...
3.3 Trade shows: a way for brands to promote their products
Three major exhibitions are dedicated to swimming pools in Germanyinterbad, Aquanale and FSB. These shows are the opportunity for the brands to present their new products and innovations
Interbad is a trade fair for swimming pools, spas and saunas that takes place every two years in Stuttgart. It is Europe's ...
ANALYSIS OF THE OFFER
4.1 Overview of the offer
Private swimming pools
In ****, there were ***,*** private swimming pools in Germany, of which ***,*** were outdoor pools, ***,*** indoor pools and ***,*** above ground pools, with a water depth of more than one meter and a purchase price of more than *,*** euros *,***[***]. There are also an estimated *.* million above-ground pools with a water depth ...
4.2 Pool prices
Swimming pool prices
The cost of installing a swimming pool varies greatly depending on its size, type (***) and range.
It is possible to estimate the cost of installing a standard * x * meter pool with a water depth of approximately *.** to *.** meters from the price lists available online for most brands. The ...
4.3 Pool Maintenance and Coverage
The need for frequent maintenance of the pool
As explained in an article published in the German newspaper Die Welt it is necessary to maintain a pool frequently, which is sometimes a barrier to purchase, especially for individuals wishing to install a pool in their garden. According to an employee of ...
4.4 Alternatives and new services offered
Substitutes and new entrants
Suppliers in the sector also offer all kinds of products in addition to the classic outdoor pools: above-ground pools, saunas, spas, pool heaters, accessories, cleaning robots, etc
Above ground pools, which represent **% of all private pools, from entry-level products to more sophisticated ones, are a real brake ...
4.5 Building Your Own Pool: BSW's 10-Point Program
The Bundesverband Schwimmbad or Federal Swimming Pool and Wellness Association website offers a ten-point program for those who want to build their own private pool. [***]
Building a swimming pool requires specialized knowledge: from planning to installation, technical knowledge is needed, an amateur could not do it. establish a precise budget to ...
RULES AND REGULATIONS
5.1 World Customs Harmonized System
The Harmonized System is an international nomenclature for the classification of goods. It allows participating countries to classify traded goods on a common basis for customs purposes. At the international level, the Harmonized System (***) of classification of goods is a six-digit code system.[***]
The HS contains approximately *,*** item/product descriptions that ...
5.2 DIN standards
DIN(***) or German Standards Institute is the official national standards body representing German interests at the European and international level. It publishes "DIN standards" for all markets, including standards for the construction and installation of swimming pools in Germany that provide a framework for construction, enforce national regulations specific to private ...
POSITIONING OF THE ACTORS
- Kühne Pool & Wellness Technik
- Walter Pool
- Amazon (Allemagne)
- Riviera Pool
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1 sector analyzed
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The pool market - Italy
Publicado en 09/11/2021 by Edoardo Diluca - COSE ADV srl
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