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1 Synthèse du marché

1.1 Introduction

The market for sports coaching is extensive and includes various services such as individual coaching, which can also be offered in groups. This is offered by professionals to help individuals achieve their athletic and wellness goals. Therefore, the segments of this market include personal coaching, corporate coaching, coaching for high-performance athletes, and online coaching (a detailed study on this topic can be found here).

On a global level, the market for sports coaching is growing. However, it is a niche market that is only growing by a few percentage points in certain regions of the world. In the United States, the compound annual growth rate (CAGR) of this market is just 1%. Nevertheless, an increased demand for customized services can be observed, especially among athletes, for whom demand is growing. The United States and Europe represent the most developed markets, while the Asia-Pacific region is experiencing irregular but rapid growth.

In Germany, the sports coaching market is experiencing significant growth due to a growing awareness of the health benefits of regular physical activity. The typical clients are individuals, companies and also sports institutions. In Germany, there are many coaches with nationally and sometimes even internationally recognized certificates. Germany has a high number of trained trainers compared to other European countries: for example, there are about 25,000 sports trainers in France compared to more than 30,000 in Germany.

Fitness companies offering customized support services are trending in Germany, the main ones being:

  • Personal Fitness Germany & Online Fitness Academy.There are many more, but the brands vary from city to city.
  • Individual trainers who do not work for such organizations also have a great success.

The demand for distance sports coaching is also increasing rapidly. In addition, corporate sports coaching is gaining popularity as more companies realize the benefits of promoting the health and well-being of their employees. The market for sports coaching in Germany continues to evolve to meet the changing needs of clients and take advantage of new technologies, creating many opportunities for coaches and companies in the industry.

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