The sports coaching market - United States

Since 2020, the global sport coaching and fitness market has experienced significant shifts, particularly accentuated by the COVID-19 pandemic. The pandemic has led to a loss of $13.9 billion for US gym and health clubs from mid-March to August 2020, with a significant number of gyms closing and the industry shedding around 500,000 jobs. In response to pandemic-related restrictions and changes in consumer behavior, there has been a notable rise in the digital and at-home fitness sector, with companies like Peloton Interactive seeing a sharp increase in annual sales, from 2018-2020 for example. The Personal Trainer Development Center (PTDC) reported a trend for trainers to move towards online services, with the percentage of trainers working online expected to increase post-pandemic. Health and fitness apps saw an 18% growth in downloads between Q1 and Q2 of 2020, and Americans invested an average of $95.79 in at-home fitness equipment during the same period, with 25% purchasing exercise bikes. Despite the challenges, the market has shown resilience and adaptability, with an underlying growth potential that remains strong in the digital and personalization spaces of fitness.

Dynamic Trends and Growth Trajectories in the US Fitness and Sports Coaching Market

The US fitness and sports coaching market has observed a consistent expansion over the recent decade, propelled by changing lifestyle preferences and an increasing emphasis on health and wellness. With a valuation reaching between $9 and $10 billion in 2021 and a growth rate averaging slightly above 0%, the sports coaching market alone is showcasing its resilience. Furthermore, the fitness market, encapsulating diverse sports centers, is contributing considerably to this upward trend, with the entire US fitness industry estimated to hold a value close to $28 billion. Gym memberships have seen a steady climb, registering a 40.8% increase from 2008 to 2019, highlighting the industry's robust appeal among consumers. The gyms and health clubs form the nucleus of the market, not only offering a space for physical activities but also personalized coaching services. Their growth, particularly evident in the number of memberships which ranged between 60 and 65 million just prior to 2019, indicates an evolving public inclination toward fitness and structured exercise regimes. Analyzing sports engagements draw attention to the varied participation between genders, with men consistently overtaking women, although the gap is showing signs of narrowing. Fitness activities claim the majority share, with more than two-thirds of respondents participating, underscoring the popularity of fitness-oriented exercises. The demand for personal training and coaching is twofold; it caters to the growing concern over obesity, with more than 40% of American adults over 20 years classified as obese, and simultaneously taps into the burgeoning health consciousness trend. This dual demand suggests a vast potential for the personal training segment, already valued at around $10 billion. Particularly, the personalization of fitness solutions appears to be shaping American exercise habits, with individuals investing significant sums over a lifetime into fitness-related expenses. When reviewing the health and fitness center market, we see a remarkable proliferation across the US, with more than 41,000 centers in operation as of 2019. Dominant players in the sector, like LA Fitness, Life Time, and ClubCorp, not only lead the US market but also occupy a prominent position globally in terms of revenue. Employment in this industry is following an upward trajectory, with fitness instructors numbering over 370,000 and nearly 60% employed within fitness and recreational sports centers. This workforce is anticipated to grow at a rate of 15.4% within the next decade. The market, however, is not homogenous. Diversity prevails in gym types.

Dominant Contenders Shaping the US Fitness Landscape

The fitness and sports coaching market in the United States boasts a range of influential players that have shaped the contours of the industry. Among the titans of the sector, several have become household names, each carving out their own niches and catering to diverse consumer demands from the luxury of boutique studios to the accessibility of high-value, low-price (HVLP) gym models.

• LA Fitness stands as one of the juggernauts in both the US and global fitness industry. As a company that offers a comprehensive range of services, including personal training, group classes, and a plethora of workout equipment, LA Fitness caters to a broad customer base seeking a full-service gym experience.
• Life Time takes pride in its upscale approach to fitness, often being located in affluent neighborhoods. Their centers are more than just gyms - they are lifestyle hubs featuring a suite of amenities from pools to cafes, all of which align with their high-end branding and holistic health approach.
• ClubCorp is slightly different in its core offering, operating more as a network of private clubs that provide a luxurious and exclusive experience. ClubCorp's establishments often include fitness facilities, but also expand to golf courses and country clubs, focusing on a premium members-only model. 
• Planet Fitness : at the other end of the spectrum are the HVLP clubs, withPlanet Fitnesss being a standout example due to its rapid growth and mass-market appeal. Planet Fitness breaks the mold of traditional gyms by promoting a 'no judgment' atmosphere and by keeping its membership costs delightfully low, thus democratizing gym access.
• Anytime Fitness occupies a sweet spot by combining convenience with affordability. Its 24/7 operating model and widespread presence offer gym-goers unprecedented access to fitness facilities at their preferred times, without breaking the bank.
• Crunch Franchise also contributes to the HVLP landscape with its own formula of offering high-quality gym experiences at competitive prices, along with a range of classes and personal training services that have become synonymous with the modern workout culture.

In the realm of specialized boutique studios, CrossFit, Orangetheory Fitness, and 9Round have become significant players. CrossFit is almost its own category of fitness with a cult-like following and a focus on varied, high-intensity, functional workouts. Orangetheory thrives on its science-backed, heart-rate monitored training sessions, while 9Round takes a more niche approach by concentrating on kickboxing-themed workouts. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 25/04/2021

Summary and extracts

List of charts

• Le marché du coaching sportif
• Abonnements aux salles de sports
• Part de la population pratiquant un sport ou un exercice physique par jour, en fonction du sexe
• Taux de participation à différents exercices physiques, par type d'activité
• Nombre d'États dont le taux d'obésité des adultes est supérieur ou égal à 30 %
• Achats pour la pratique du fitness, par catégories
• Nombre de centres de santé et de remise en forme
• Principaux centres de santé et de remise en forme, en fonction de leur chiffre d'affaires
• Nombre de salles de sport (et de salles de sport par habitant)
• États ayant le pourcentage le plus élevé d'adultes qui respectent les directives en matière d'activité physique
• États ayant le plus faible pourcentage d'adultes respectant les directives en matière d'activité physique
• Nombre de Boutiques et de centres HLPV
• Cours les plus populaires proposés par les Boutiques
• Evolution des ventes annuelles de l'entreprise Peloton Interactive
• Pourcentage de coachs qui travailleront en ligne avant et après la pandémie