Summary

Since 2020, the global equestrian equipment market has experienced significant growth trends. In 2023, the market value reached $2,200 million and is projected to grow at a CAGR of 4.1%, aiming for a market size of $3,300 million by 2033. This growth is driven by advancements in equine technologies for assessing horse health and the influence of smart equestrian equipment. The Equine Business Association reported that worldwide participation in the sport is projected to include more than 16 million people, indicating potential market expansion for equipment manufacturers. In the U.S., the equine industry contributes $122 billion annually to the economy, with states like Kentucky, Oklahoma, and Florida showing the highest industry share of state GDP. Saddlery exports skyrocketed by 48.5% from $1.93 billion in 2020 to $2.87 billion in 2021, accounting for 0.014% of total world trade, with China, India, and Germany leading exports while the U.S., Germany, and the UK lead imports. Horse ownership demographics in the U.S. indicate that the average owner is female, 38-45 years old, married, and spends an average of 22 hours per week with their horses. Horse enthusiasts predominantly engage in recreational riding. Moreover, despite the pandemic, there was a rise in online tack shops, as well as a notable presence of international companies in the U.S. market, highlighting the dynamic and expanding nature of the equestrian equipment industry globally and particularly in the United States..Title: "U.S. Equestrian Equipment Market: Trends, Expansion, and Financial Insights" In the vibrant and expanding market of equestrian equipment within the United States, recent trends indicate significant growth and diversification. From enthusiasts to professional competitors, the demand for specialized equestrian gear has generated a sizeable economy with a noteworthy contribution to the U.S. GDP. The specialized sector of saddlery and harness items, for instance, has created a substantial trade worth approximately $2.87 billion, showing a surge in exports by nearly 50 percent between 2020 and 2021. Focusing on the U.S., the horse industry at large boasts an impressive yearly contribution of approximately $122 billion to the national economy. Kentucky, Oklahoma, and Florida emerge as the states with the greatest share of equine-related GDP, underpinning the significance of this industry within these regions. In Kentucky alone, the horse industry accounts for about 1 percent of the state's GDP. The American Horse Council Foundation has illuminated the socio-economic backdrop of horse enthusiasts, revealing that the average horse owner falls between the ages of 38 and 45, is typically female, and married. This demographic is willing to spend an average annual amount of $6,000 on horse care, which is not a static figure, with fluctuations based on various factors including equine health, age, and housing conditions such as barn or pasture board. Insurances for horses, however, appear to be less favored, as about 77.1 percent of horse owners do not opt for insuring their equestrian companions. Despite the considerable costs involved in acquiring and maintaining horse-related accessories – an initial outlay that may range between $1,850 to $5,000 – the nuanced details of ownership, such as specific dietary supplements or bespoke saddles, can further escalate these expenses. As the equestrian market adapts to modern challenges, the post-COVID-19 era has seen a marked shift towards digital platforms, with online tack shops experiencing increased traffic and purchase volumes. Texas and Georgia lead the country with the highest number of physical tack shops. Notably, Texas has between 7 and 9 percent of the total tack shops in the U.S. When it comes to market leadership, the U.S. equestrian accessory market's landscape includes a diverse array of international brands alongside domestic companies. Indian firms, leveraging their strong equestrian background, are increasingly penetrating the American market. As for the range of equipment necessary for equine activities,.### Key Manufacturers Shaping the Equestrian Equipment Market Landscape In the realm of equestrian pursuits, riders and their steeds are only as good as the equipment they rely on. The market is teeming with manufacturers that strive to offer products combining quality, innovation, and durability. This chapter will cast a spotlight on notable players whose offerings have caught the eyes of both casual riders and seasoned equestrian professionals. **Horze Equestrian**: As a beacon of Scandinavian design, Horze Equestrian has galloped into the global spotlight with a vast range of products that cater to both horses and riders. Their offerings marry sleek Nordic aesthetics with functionality, making them a popular choice in a market that values both style and substance. As a subsidiary of the Finn - Tack Group, Horze's products resonate with consumers who seek contemporary designs backed by European craftsmanship. **Colonial Saddlery**: Hailing from the Indian city known as an epicenter of leather goods, Kanpur, Colonial Saddlery has emerged as a significant exporter to the U.S. market. Their rich heritage in leathercraft is evident in each saddle and piece of harness they produce. The company's use of traditional techniques, combined with an understanding of modern equestrian needs, places them among the go-to choices for durable and authentic riding equipment. **Gems International**: This enterprise represents the Indian subcontinent's expertise in equestrian gear, showcasing a vast assortment of products. Gems International has built a name for itself, not just in Uttar Pradesh but across the oceans, by providing an extensive range of quality equestrian items that cater to various riding disciplines. **L&W Bits**: Tennessee's own L&W Bits puts forth an artisanal approach to horse bit manufacturing. Their products are deeply appreciated for the hands-on craftsmanship involved in creating each piece, allowing for bespoke solutions that cater to the unique needs of individual horses and riders. **Bomber Bits**: Though stemming from South African roots, Bomber Bits has found favor among American equestrians due to its specialized mouthpieces that enhance communication between horse and rider. Innovations like solid, flexible, and cable bits are particularly noted for their quality and effectiveness. **Kerry Kelly Bits**: From Texas, Kerry Kelly Bits emerges as a purveyor of handmade equestrian treasures, including horse bits and other related products. Their reputation is built on the customization and attention to detail, appealing to riders who seek gear tailored to their riding style and their horse's comfort. **Petska Bits**: Offered
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Summary and extracts

1 Synthèse du marché

1.1 Market definition

The riding accessories market is part of the broader equine industry, which also includes other activities such as horse breeding, training, equestrian events, veterinary services, and more. This sector contributes to the UK economy and is an important industry.

The equestrian accessories market refers to the totality of economic activities related to the production, distribution, and sale of products and equipment used in the equestrian industry. These accessories include a wide range of products designed to enhance riding practice, ensure rider and horse comfort and safety, and improve performance. Riding accessories include saddles, harnesses, stirrups, bridles, bits, horse blankets, boots, and technical clothing for the rider, to name a few. These products can be made from a variety of materials, such as leather, nylon, rubber, and technical fabrics, and can be designed to meet the specific needs of different disciplines and levels of riding.

Globally, the equipment market will be worth more than $2 billion in 2023 and will grow at a CAGR of 4.1 percent. In general, the market is influenced by several factors, including demand and trends in the equestrian industry, technological innovation, consumer preferences, product safety regulations, and competition among companies.

The equine industry contributes $122 billion a year to the U.S. economy, employing, in addition, more people than railroads, broadcasting, petroleum and coal product manufacturing, and tobacco product manufacturing. According to the American Horse Council's equestrian statistics, of all U.S. households, about 1.3 percent own horses (1.6 million households).

he equestrian accessories market in the U.S. is a dynamic and growing sector.The equestrian industry in the U.S. has a large base of enthusiasts and professionals who engage in horseback riding, horse training, competition, and a variety of other related activities. This creates a constant demand for high-quality horse accessories and equipment. There are both established brands and emerging companies looking to enter the industry. In addition, the market also offers customized accessories and equipment to meet the specific needs of horses and their owners.

Future prospects for the equestrian accessories market in the United States are promising. Interest in horseback riding and equestrian activities continues to grow, both among adults and young people. This could be attributed to the popularity of sports such as horseback riding, horse training, and equestrian competitions. In addition, the increasing focus on animal welfare could drive the demand for high-quality equestrian accessories that ensure the comfort and safety of horses. There could be an increase in demand for environmentally friendly and sustainable products in the equestrian accessories industry, and with the advancement of technology, new innovations in the industry could emerge, such as lightweight and durable materials, smart solutions for rider and horse safety, and new devices for monitoring horse health and performance.

1.2 World Market

The equestrian equipment market reached a valuation of $*,*** million in ****. Furthermore, over the ****-**** valuation period, growth is expected to accelerate at a CAGR of *.* percent, reaching $*,*** million. New equine technologies are being created to reliably assess and document horse health that can be used by trainers. Smart equestrian equipment for ...

1.3 U.S. market

The horse industry contributes $*** billion annually to the U.S. economy.According to the latest available data, the racehorse industry generates a direct economic impact of $** billion on the U.S. economy through the production of goods and services.in addition, the industry makes a contribution of $** billion in wages, salaries ...

1.3 Exports and Imports

Saddlery and harness items for any animal (***) of any material, were in ****, the ***st most traded products in the world, with a total trade of $*.** billion. Between **** and ****, saddlery exports grew by **.* percent, from $*.** billion to $*.** billion. Saddlery trade accounts for *.***% of total world trade.

In **** the leading exporters of saddlery ...

1.4 U.S. equestrian accessories market breakdown

According to the American Horse Council (***) that collect and publish data on the U.S. equine population, and each organization counts the numbers differently.therefore, the AHC has combined data from all available sources and offers the most recent and accurate overview of the equine population. According to the AHC's latest ...

1.6 Covid-19 impact

During the COVID-** pandemic, the relationship between people and horses became even stronger and more meaningful, according to Dr. Clara Ann Mason, a veterinarian at an equine clinic in West Virginia. The pandemic had mixed effects on horse lovers: those who had their horses at home were able to spend more ...

2 Analyse de la demande

2.1 Psychography of the equestrian market

Average horse owners are between ** and ** years old, female, and married. These horse enthusiasts tend to be impulsive buyers and devote an average of ** hours per week to their horses. To obtain information about horses, equine publications are their main source of information.

Demographically, we can see that thirteen million households ...

2.2 Spending habits

In general, owning a horse costs about $*,*** per year, but expenses vary widely depending on factors such as the horse's health and age. Location and whether the horse is kept in a barn or on pasture also affect costs. In addition, the average number of horses owned by a single owner ...

2.3 More numbers on horse owners in the U.S

According to the American Horse Council's equestrian statistics, of all U.S. households, only *.*% own horses (***) of U.S. households own horse enthusiasts and spectators.

Another interesting trend in the equine industry is that **% of people who participate in horse-related activities do not actually own a horse. In addition, **.* percent attend ...

3 Structure du marché

3.1 Market structure

The equestrian equipment market in the United States has seen a sharp increase in international competitors in recent years, attracted by strong market demand. Indeed, one of the most valuable companies is Horze Equestrian, part of the Finn - Tack Group, based in Lahti, Finland. Many companies are then moving from ...

3.2 Geographical distribution

In the United States, companies that manufacture horse equipment are classified under NAIC code ******. This code encompasses several types of companies that produce specific categories of leather items or items intended for equitation. For the purposes of our analysis, although within this classification not only do companies producing equestrian items fall ...

3.3 The tack shops

Tack shops are stores specializing in the sale of riding equipment. Various riding equipment and training aids can be purchased in such stores, as well as riding boots and clothing, stable equipment, horse care products, grooming supplies, horse blankets and bedding, horse models, and books, magazines, and videos on riding.

From ...

4 Analyse de l'offre

4.1 Range of equestrian accessories and prices

A horse needs very specific equipment for its comfort and safety. Below we find the accessories they need for equestrian activity:

Saddle, saddle and girth Stirrup irons and leather Bridle, reins and bit Grooming tools Fly spray Horse blanket or sheet First aid kit

We will look at what are the ...

4.3 Supply analysis on mouthpieces

Commercial horse mouthpieces are divided into:

Fillets: Mouthpieces known as "fillets" are characterized by the absence of barbs. They act on the horses' labial commissures (***). It is generally used in English riding. Bites: Mouthpieces called "bites" have a barbozzal and lateral levers. They act on the lips, bars, palate and even ...

4.4 Supply trends

Equestrian trends in terms of equipment

There are a few specific products that are becoming very popular among consumers, such as, the waterproof saddle cover, colorful halters, horse boots, and winter horse blankets.

The waterproof sad dle cover is made of tear-resistant material and is fleece-lined on the inside, with an ...

5 Règlementation

5.1 Regulation

Currently in the United States, there are the following pieces of legislation that relate to the equestrian world:

The Animal Welfare Act (***) was established by the **** amendment to the AWA, "Improved Standards for Laboratory Animals Act"[***].

Animal WelfareAct - Current statute passed by the U.S. Congress and incorporated into the ...

6 Positionnement des acteurs

6.1 Segmentation

  • Winderen
  • Sprenger
  • Stübben
  • Bombers
  • Beris
  • Myler
  • Equine industry

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Winderen
Sprenger
Stübben
Bombers
Beris
Myler
Equine industry

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