The motorbike market - Germany
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Study Overview
A motorcycle is a means of transportation that refers to a vehicle that is powered by one or more engines and is normally used to travel on roads or dirt tracks. Motorcycles are usually lighter than cars and have two wheels. Other features of motorcycles usually include a seat, handlebars and a motorcycle helmet. The global market for motorcycles has developed positively in recent years. Motorcycles are a popular means of transportation, especially in urban areas. Worldwide, Honda is the leading manufacturer of motorcycles with a market share of 40%, followed by Yamaha.[Motorradonline.de] At the same time, the market for motorcycles in Germany experienced enormous growth during this period, which is reflected in record profits for the German market leaders BMW, KTM and Honda. In this respect, there has been a steady increase in the number of motorcycles in Germany from 2011 to the present day. In the first quarter of 2023, motorcycles experienced a 13 percent increase in new registrations in Germany.[Industrie Verband Motorrad Deutschland e.V.] The current trend is mainly for mid-range motorcycles and Italian brands, but retro motorcycles are also still popular. Get a detailed insight into the motorcycle market with this study and discover the latest trends and developments in the market, as well as valuable insights into the competitive situation and market structure.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Scope of the study
- 1.2 Global market
- 1.3 Growing market in Germany
- 1.4 Foreign trade in motorcycles
2. Analysis of demand
- 2.1 Regional differences in Germany
- 2.2 The most popular models
- 2.3. typology of a motorcyclist
- 2.4 Increasing demand for electric vehicles
3. Structure of the market
- 3.1 Value chain of the motorcycle industry
- 3.2 Fragmented market for motorcycles
- 3.3 Used motorcycles
4. Analysis of the offer
- 4.1 Price trends for new and used vehicles
- 4.2 The new products on the market
- 4.3 Market players
5. Guidelines
- 5.1 Regulation
The motorbike market - Germany
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