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Household equipment

The luxury household linen market - United States

An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview

The Linen of house refers to all fabrics for domestic use. They can be segmented into six product types:

Bed linen;

Bedding items

Bathroom linen;

Table linen;

Kitchen linen

Textile decoration.

Globally, the US market is the largest (33% in 2018), whilst Asia-Pacific is the fastest growing. The high-end bed linen market is likely to see an increase in growth as consumers become more conscious of their sleeping habits. Key drivers in the global market for high-end linens include increasing consumer spending on interior design together with innovation in fabrics, such as Egyptian cotton and silk. Moreover, demand in the US is increasing due to acute attention paid to design. Once reserved to specialized shops, the distribution of household linen such as bathroom linen and table linen are now multi-channel. While mass retail chains offering their own brands have made significant progress (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce. Key players include Acton & Acton, American Textile Company, American Textile Systems, Beaumont & Brown, and Boll & Branch.