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MARKET OVERVIEW

1.1 Definition and presentation

The Linen of house refers to all fabrics for domestic use. They can be segmented into six product types:

  • Bed linen;
  • Bedding items
  • Bathroom linen;
  • Table linen;
  • Kitchen linen
  • Textile decoration.

Globally, the US market is the largest (33% in 2018), whilst Asia-Pacific is the fastest growing. The high-end bed linen market is likely to see an increase in growth as consumers become more conscious of their sleeping habits. Key drivers in the global market for high-end linens include increasing consumer spending on interior design together with innovation in fabrics, such as Egyptian cotton and silk. Moreover, demand in the US is increasing due to acute attention paid to design.

Once reserved to specialized shops, the distribution of household linen such as bathroom linen and table linen are now multi-channel. While mass retail chains offering their own brands have made significant progress (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce. Key players include Acton & Acton, American Textile Company, American Textile Systems, Beaumont & Brown, and Boll & Branch.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Good vision of a very fragmented and fashion-dependent market, both for products and distribution


Businesscoot Response:

Hello Malcolm, Thank you for your feedback and we are pleased that this study has given you a good overview of the market.