The candle market - United Kingdom

A candle is a lighting device composed of a wick wrapped in wax which can serve two purposes : to decorate an apartment by generating a light source or to deodorize a living room. The candle market is seeing the emergence of electric candles and also digital candles alongside the traditional historical candles. However, there are other types of candles such as tea lights, birthday candles, cartridge candles, etc. In Europe, the candle market is expected to grow at an annual rate of over 6%. Consumers are increasingly buying candles for home decoration. The ease of purchase as well as the availability of different types of candles across multiple distribution channels is encouraging more and more people to buy these products. [globenewswire] The UK candle market is experiencing steady growth. Men are buying more and more candles, which is a growth driver. [ACW] In addition, Brits are buying an average of six candles a year. [LLB] The distribution of candles is done in specialized decoration stores, which are seeing the development of supermarkets and hypermarkets, which benefit from reduced prices and varied offers that attract more and more buyers, while e-commerce has also contributed to the increase in candle sales. The market is highly fragmented and includes many independent distributors; however, the most important companies are Yankee Candle Company, The White House and Jo Malone.