The candle market - Spain

Candles are lighting objects made of wax and a wick, producing light and a characteristic scent. Candles first had practical uses, bringing light into the home before the advent of electricity. Another common use was religious, as candles were widely used in churches. After a slow erosion in candle sales over the last few decades, the candle market has been revived by the development of a new range of candles.velopment of a range of decorative and olfactory candles that have attracted a new public, as well as electric and digital candles. More colorful, more stylish and with a distinctive scent, the candle offering has expanded to include Spanish households and stores. Specialized companies such as Pampa, OCTAEVO or Yui Brooklyn have capitalized on a differentiated offer with shapes (flowers, candles imitating the silhouettes of objects, etc.). In this very trendy market, acquisition channels via social networks (Facebook, Instagram, Pinterest) are very important. This is all the more true for new brands launching with an online-only offering. The market did not suffer from the health crisis, as Spaniards continued to buy candles to enhance their interiors, while time spent at home increased drastically. Exports are particularly buoyant, both to other European countries and to the United States, a fast-growing market for Spanish companies.