The flower market - Spain

The European market for flowers and ornamental plants accounts for a large part of the world consumption: the Netherlands, the United Kingdom and Denmark are the largest consumers at European level. In the floriculture market, the cut flower segment is predominant, followed by the plant segment. Emerging countries are playing an increasingly important role in the production of cut flowers due to favorable weather conditions, aggressive pricing policies and progress in terms of transportation (particularly by sea). Moreover, the geographical expansion of production and the development of logistics solution (long-distance transport capacities), are the main factors driving the cut flower market.  There are different categories of players in the flower market, depending on their position in the value chain:

the horticulturist or the wholesaler who cuts the flowers and then sells them to the various networks of sales outlets that distribute them to the end customer (private individuals or professionals) the networks of specialized stores; independent flower shops; mass retailers.