The organic cosmetics market - Spain

1.1 Presentation of the organic cosmetics market

The organic cosmetics market is a sub-segment of the larger cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.

Cosmetics can be divided into two categories:

• Beauty products: make-up, perfume, skin cream
• Care products: shampoo, soap, deodorant.

The global organic cosmetics market is booming, and despite the fall caused by the COVID-19 crisis this year, predictions are that this market will resume a stable growth from next year until at least 2023, including in Spain. The European leader today in terms of organic cosmetics is Germany, followed by the UK and France, which are far ahead of Italy and Spain (14^th world market).

In Spain, the market is promising and shows good prospects. The country seems to be today between two levels: more advanced than most of the other European countries, and in particular its Portuguese neighbour, but still a step behind the 4 continental leaders on the market. The organic cosmetics segment being the one with the highest level of growth among the other possible sub-segments, it is through this one that Spain is developing on its domestic and export markets.

The craze is also affecting large groups, who see organic as a way to renew their product line and to regain consumer confidence. Confidence is indeed a key element in gaining market share, hence, for example, the multiplication of different labels or the marketing of independent brands in specific distribution channels. Finally, we must take into account the success of the online sale. This is a real growth driver for small and large players alike.