Swedish market
The organic cosmetics market in Sweden
The organic cosmetics market is a sub-segment of the cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
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The organic cosmetics market is a sub-segment of the cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
Cosmetics can be divided into two categories:
Beauty products which includes make-up, perfume, skin cream;
Hygiene products which includes shampoo, soap, deodorant.
Natural and organic cosmetics are made from raw materials, ultimately causing less harm for the body and the environment. Organic cosmetic products are certified by various private labels such as BDIH , NaTrue or EcoCert. These aim to ensure that the usage of chemicals or products of animal origin such as silicone, paraben, PEG (polyethylene glycol), synthetic dyes and perfumes, etc., are not included in the end-product. However, as we will develop in section 4.3, labelling remains subject to uncertainty, and terms such as "organic" are often diluted.
The global market for organic cosmetics is booming. Sweden is also experiencing strong growth, driven mainly by increased consumer awareness and health trends.
The Swedish market is relatively concentrated when looking at company sales, where L'Oréal prevails in terms of market share. Moreover, E-commerce is gaining prominence as a distribution channel of organic cosmetics.
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Health, beauty and personal services
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