the organic cosmetics market | France

1.1 Presentation and definition of the organic cosmetics market

The organic cosmetics market covers all hygiene and beauty products, including :

• Makeup;
• Creams;
• Serums and oils;
• Scrubs and exfoliants;
• Shower gels, soaps and shampoos;
• Perfumes.

These products are certified by various private labels that ensure that these products meet several criteria. Certification bodies such as Ecocert will issue labels, such as the COSMOS ORGANIC label, the specifications of this label replace the national specifications for the certification of new products since January 1, 2017.

Organic cosmetics are correlated with other types of cosmetics, particularly natural cosmetics, but also vegan cosmetics. It is in the composition of the product, but also in the packaging or in the method of manufacture that a cosmetic is labeled organic.

To study the organic cosmetics market, it is often interesting to look at the cosmetics market as a whole to see the overall trend. This is how we discover that Asia Pacific is the region with the largest share of the world market with 43% of the shares in 2020 and that France is the second most consuming European country for cosmetics for several years and still in 2020. The overall trend shows, however, a decline in the hygiene and beauty market with a decrease of 6.5% between 2019 and 2020, but the organic cosmetics market does not feel this decline and continues to grow at high speed with a 53% growth for organic cosmetics and 37.7% for organic and natural cosmetics between 2018 and 2019

There are many players present in this sector, Léa Nature with SO'BIO etic being the historic brand, but now private labels and large groups are also going organic by creating new ranges or even new brands, as is the case of L'Oréal with La Provençale bio, created in 2018.

Behind the purchase of an organic cosmetic are values that are expressed, such as the desire to take care of one's health, the environment or animals, and in an overall societal movement towards organic, organic cosmetics find their place very well.