The Organic Cosmetics Market in Germany

The organic cosmetics market is a sub-segment of the broader cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth

Cosmetics can be divided into two categories

Beauty products: make-up, perfume, skin cream;

Care products: shampoo, soap, deodorant.

Released in 2016, the iSO 16128 standard concerns organic and natural cosmetic products. It makes it possible to distinguish four main types of products: biological, biological derivative, natural and natural derivative. [ FEBEA ]

Natural and organic cosmetics are made from natural raw materials which makes them more respectful of the skin and the environment. They are certified by various private labels (and not the European label, which only concerns food products) such as labels BDIH , NaTrue or EcoCert which ensure that they meet several criteria: for example, that they do not use chemicals or products of animal origin, such as silicone, paraben, PEG (polyethylene glycol), synthetic dyes and perfumes, etc.

To be considered organic, products must contain at least 95 % of products from organic farming . [ BDIH Nevertheless, public opinion tends to identify them as products containing ingredients of natural and unprocessed origin. This is why we will take into account these two meanings of the word (certified organic and natural) in this study

The world market for organic cosmetics is booming and especially Germany the leading European market

The enthusiasm also affects large groups who see organic farming as a way of renew their product range and to regain consumer confidence. Trust is indeed a key element in gaining market share, which is why, for example, the number of different labels or the marketing of independent brands in specific distribution channels . Finally, the success of the online sale which is a real growth driver for small and large players