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Hygiene

well being

The organic Cosmetics Market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

The organic cosmetics market represents a sub-segment of the cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth. Cosmetics can be divided into two categories:

beauty products: make-up, perfume, skincare cream; healthcare products: shampoo, soap, deodorant.

There is no legal treatment or distinction between the terms 'organic','natural' or 'naturally produced' in Italy. To be considered organic, a cosmetic product must contain at least 90% natural ingredients [Ecocert]. Nevertheless, public opinion tends to identify them as products containing ingredients of natural and unprocessed origin. We will therefore take into account these two meanings of the word (certified organic and natural) in this study. In Italy, the cosmetics market experienced a unprecedented performance in recent years, thanks in particular to the positive perception of products. Production and exports have increased every year since 2009. More specifically, the organic sector is progressing as the trend of consumers towards natural and organic products extends from food to personal care.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition and scope of study
- 1.2 A well oriented global market
- 1.3 Natural beauty in Italy
- 1.4 International trade
2. Demand analysis
- 2.1 Demand that adapts to new trends
- 2.2 Determining factors and levers
3. Market structure
- 3.1 Market organization and dynamics
- 3.2 Changing distribution channels
- 3.3 E-commerce, a double-digit growth
4. Analysis of the offer
- 4.1 The ingredients used
- 4.2 A greener cosmetics offer
- 4.3 Various supply trends
- 4.4 Structure of the offer and key products
5. Rules and regulations
- 5.1 Higher prices compared to non-organic cosmetics
- 5.2 Terminologies that are sometimes confusing
- 5.3 The various regulatory bodies

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