Italian market
The organic Cosmetics Market in Italy
The organic cosmetics market represents a sub-segment of the cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
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The organic cosmetics market represents a sub-segment of the cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
Cosmetics can be divided into two categories:
beauty products: make-up, perfume, skincare cream;
healthcare products: shampoo, soap, deodorant.
There is no legal treatment or distinction between the terms 'organic','natural' or 'naturally produced' in Italy. To be considered organic, a cosmetic product must contain at least 90% natural ingredients [Ecocert]. Nevertheless, public opinion tends to identify them as products containing ingredients of natural and unprocessed origin. We will therefore take into account these two meanings of the word (certified organic and natural) in this study.
In Italy, the cosmetics market experienced a unprecedented performance in recent years, thanks in particular to the positive perception of products. Production and exports have increased every year since 2009. More specifically, the organic sector is progressing as the trend of consumers towards natural and organic products extends from food to personal care.
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Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
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Marie-Annick Cournède
Health, beauty and personal services
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