MARKET OVERVIEW
1.1 Definition and scope of study
Infusion stands for an extraction method consisting of initially soaking a plant in hot water which is then left to cool in order to extract the active ingredients or natural aromas. The term infusion also and above all refers to the liquid thus obtained. The market is a subsegment of the greater non-alcoholic beverage industry, and it includes a variety of products, which are though distinguished from traditional tea.
Traditionally used for medicinal purposes, infusions have been known since 2737 BC, when the Chinese Emperor Chen Nung first soaked a tea leaf in hot water. Today there are many different varieties of herbal teas, including black, green and white teas, as well as teas with chamomile, ginger, verbena and many others. These products can be sold in bags or pots, in supermarkets or in specialist shops.
In Italy the market is experiencing an impressive explosion, with a growth of +14.1% in 2018 compared to the previous year, following consumers’ focus shift on healthy products and need of greater variety in product lines and especially within non-alcoholic beverages – a market that on the other hand in stagnation with a downturn both in value (-1.7%) and volume (-4.1%) in 2018. Infusions are benefiting from both an established awareness and a positive growing word of mouth of their impact on mental and physical well-being.
In addition, the opportunity to have a large assortment of products – market leaders have between 10 and 15 different lines - seems to be driving both at home and out of home demand. The outlook of the industry though remains relatively concentrated, with strong market shares in the hands of a small number of players, which continue to benefit from their brand power and dominance.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)- Consult an example PDF or online
Availability within 10 business days
Method
|
|
|
|
in 40 pages |
|
|
|
|
Analysts
|
Data
|
Control
|
Method
|
Reviews (4)
The infusion market - France
Publicado en 18/11/2021 by Vincent Arvers - Almaero
89€ to have a vision on a market and its reference actors! This relative investment allows you to save time and simply identify new trends or angles of attack on a market
Businesscoot Response:
Hello Vincent, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.
The infusion market - France
Publicado en 03/11/2021 by Gregoire Torralba - Grand Sud Ouest Capital (GSO Capital)
Excellent foundation for beginning to understand the sector with a structured note on the most important points. The many sources provided throughout the study allow for further exploration of the subject.
Businesscoot Response:
Hello Grégoire, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The infusion market - France
Publicado en 20/02/2021 by M. Steyssier
Very good overview of the market and issues
Businesscoot Response:
Hello, Thank you for your feedback.
The infusion market - France
Publicado en 04/05/2021 by Boris Loo - Taqtiq
Precise and concise, ideal for the preparation of marketing files.
Businesscoot Response:
Hello Boris, Thank you for your feedback. We are happy to read that the content of the study has fully met your expectations. :)