Italian market
The coffee pod market in Italy
Coffee pods or encapsulated coffee, is a way of individually packaging coffee (capsule or soft pod); coffee pods are a quick and easy way to make espresso, thanks to a specific small coffee machine. Boiling water, along with coffee, travels through the filter, distributing the coffee into the cup. it is possible to make a cup of coffee with good crema using home pod coffee machines, just as it is with professional espresso machines. There are different types of shapes and materials used to make coffee pods, and each brand tries to create its own design to differentiate itself from other brands. There are three main types of coffee pods, which compete with other main types of coffee, such as ground coffee and instant coffee: The "soft pods" that allow for a commercially available "filter" quality yield, the "hard pods" that allow for a yield similar to "espresso," and the "capsules" that also allow for a certified "espresso" yield. The most commonly used pods contain about 7 grams of coffee.
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Coffee pods or encapsulated coffee, is a way of individually packaging coffee (capsule or soft pod); coffee pods are a quick and easy way to make espresso, thanks to a specific small coffee machine. Boiling water, along with coffee, travels through the filter, distributing the coffee into the cup. it is possible to make a cup of coffee with good crema using home pod coffee machines, just as it is with professional espresso machines. There are different types of shapes and materials used to make coffee pods, and each brand tries to create its own design to differentiate itself from other brands. There are three main types of coffee pods, which compete with other main types of coffee, such as ground coffee and instant coffee: The "soft pods" that allow for a commercially available "filter" quality yield, the "hard pods" that allow for a yield similar to "espresso," and the "capsules" that also allow for a certified "espresso" yield. The most commonly used pods contain about 7 grams of coffee.
The trend in global coffee consumption closely tracks that for production. Between 2018 and 2023, annual world coffee consumption grew by 3.4 percent, from 171.2 million packs to 177.0 million packs. Again, the trend is skewed between 2018 and 2022, while between 2022 and 2023 there is an increase of 2.3 percent. L'Europe collects 30.3% of the world's coffee consumption. It is followed by the Asia Pacific region with 25.8% and North America with 17.5%. South America contributes 15.8% of world coffee consumption while Africa and Central America contribute 7.1% and 3.5% of world consumption, respectively.
In 2024 the world market for coffee pods and capsules reached a total value of 28.65 billion dollars. For the period 2024-2029 a compound annual growth rate (CAGR) of 6.91 percent, under which the world market could touch a value of uS$40 billion.
This study focuses on the specific market for coffee pods and capsules in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as the coffee market in general, see the specific studies available in the Businesscoot catalog.
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