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MARKET OVERVIEW

1.1 Definition and scope of study

Coffee pods or encapsulated coffee is a way of individually packaging coffee (capsule or soft pod); coffee pods are a quick and easy way to make espresso, thanks to a specific small coffee machine.

Boiling water, together with the coffee, travels through the filter, distributing the coffee into the cup. It is feasible to make a cup of coffee with good cream using home coffee pod machines, just as it is with professional espresso machines. As a result, pod coffee is the way of coffee preparation that most closely resembles that of espresso machines. There are different types of shapes and material used to create coffee pods and each brand tries to create its own design to differentiate from the others. 

There are three main types of coffee pods, which compete with other main types of coffee, such as ground coffee and instant coffee: the "soft pods" that allow for a commercially available "filter" quality rendering, the "hard pods" that allow an "espresso" rendering and the "capsules" that also allow an "espresso" finish. Most commonly used pods contain about 7 grams of coffee.

The market for coffee pods and capsules was valued at USD 25.07 billion in 2020, and it is expected to grow at a 7.07 percent CAGR from 2021 to 2026.

Every day, the average Italian consumes 1.5 cups of espresso coffee a day. Italy is the birthplace of coffee, with 80 percent of Italians refusing to give up the pleasure of espresso in favor of coffee. Italy is the third in the world - after Belgium and Germany - for the export of coffee in all its forms. Original capsules and compatible capsules have a significant difference in market trends: while the former still have a majority market share, accounting for about 58.3 percent of total coffee pods and capsules sold in Italy in 2019, compatible capsules, which are less expensive, are becoming increasingly popular, with sales in Italy increasing by 23.4 percent in 2019 over 2018. Year after year, this is a substantial figure that will continue to rise.

The downside of plastic and aluminum capsules is the amount of waste they generate and consequently the potential pollution. Several companies, especially Italian ones such as Illy, are investing capital in a system that allows to create a circular economy of capsules, avoiding the waste of materials and lowering their impact on pollution.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.