Content of the study:
The fruit juice market - Italy

Available languages

MARKET SUMMARY

1.1 Definition and presentation

A fruit juice is a liquid or drink made from fruit; it can be totally natural (100 percent fruit-based) or produced in a factory through a mixture of fruit, water, and other chemicals. Consequently, it is possible to segment the market according to the amount of fruit in the beverage. Based on this criterion, the market is divided into 4 main categories:

  • Pure juices: these are fruit juices whose substance is composed entirely of pressed fruit with no added carbohydrates or additives.
  • Smoothies: these are beverages made from fruit purees without any other additions.
  • Concentrated juices: these are fruit juices made from concentrated juices and water. The main purpose of concentration is to improve and simplify the transportation, storage and preservation of juice.
  • Fruit nectars: these are fruit juices or purees mixed with water and sugar.

In a soft drink market that is not progressing very well, the fruit juice segment has struggled to develop in Italy, penalized by complementary products. Recently, however, the segment has recorded a positive performance, driven by changing food purchasing habits and increased consumer awareness of the origin and ingredients contained in products, variables that have been put at the center of the new product lines offered.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

RULES AND REGULATIONS

POSITIONING OF ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 2 business days

Our other products

Our other products

5 reports pack (-15%) IT - Italy

378 €

  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (1)

Reviews (1)

The fruit juice market - France

Publicado en 10/05/2022 by Martine Meurens - Meurens & Rodrigues

A very well-detailed market study, using reliable sources, for an unbeatable price-quality ratio.

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview