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MARKET SUMMARY

1.1 Definition and presentation

Soft drinks include all gaseous and non-alcoholic drinks (max 1%). They are preserved by sugar, carbon dioxide or pasteurization. The soft drinks market is therefore a sub-segment of the beverage industry, and includes a large number of product categories, among the most popular:

  • Fruit juices
  • Syrups
  • Carbonated drinks
  • Iced teas

The Italian soft drinks market has seen a swinging evolution in the last ten years, mainly driven by decreasing demand and increasing alternative offerings. The sector counts a considerable number of companies, but the dominance of some international giants remains and characterizes the high market concentration. Alongside the multinationals, thanks to the new demands of consumers, a multiplicity of small businesses have been progressively appearing in the sector, in an attempt to reach niche markets that arise as a result of the transformations of the food industry. Consequently, beverages marketed with lower quantities of sugar, vegan ingredients and tropical flavors increase and potentially transform the competitive environment.

The soft drinks market includes any non-alcoholic beverage. For the scope and limitation of the study though, mineral water (bottled water) will be excluded by default, unless otherwise specified.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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