Content of the study:
The soft drinks market - Brazil

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The Non Alcoholic Beverages market includes the following different types of beverages, marketed mainly through food distribution networks (supermarkets, grocery stores...) or out-of-home stroll sites (restaurants, bakeries, automatons...) :

  • soft drinks
  • flavored waters
  • syrups
  • fruit and vegetable juices

Overall, the market is driven by various innovations (packaging and new formats in particular) and marketing efforts that make it possible to stimulate demand in a sustainable way, but also through widespread price growth over many years.

In Brazil, this market is expected to grow 10.6% in volume between 2018 and 2023, rising from 24.1 billion liters last year to 26.6 billion. Much of this growth is credited to a change in Brazilians' health habits. A Mintel survey revealed that 31% of Brazilians prefer to consume non-alcoholic beverages instead of alcoholic beverages last year, 38% of them said they were interested in beverages made with natural ingredients and 34% said they would like to see more options of beverages without artificial sweeteners.

While major players continue to compete on price, smaller new players are trying to gain market share through differentiation and niche positioning with healthier products, crafts and local producers. Among the latest market launches, 41% were products with new packaging, 29% were new products and 20% were new varieties of beverages.

Among the large companies that manufacture non-alcoholic beverages in operation in Brazil, Coca-Cola has the largest share of the market, with Ambev. Other major players are PepsiCo and Heineken.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 10 business days

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (1)

Reviews (1)

The soft drinks market - France

Publicado en 07/12/2021 by Denis Monnoyeur

Very complete and interesting study that explains well the consumers' behaviors towards soft and non-carbonated drinks, and underlines the great tendency of the market towards healthy, organic products, as well as the sudden appearance of CBD waters that can transform the market


Businesscoot Response:

Hello Denis, Thank you for your feedback. We are happy to read that the content of the study has fully met your expectations. :)

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview