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Agriculture

Food

Foodstuffs

The soft drinks market - Portugal

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

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Study Overview

The soft drinks market includes the different types of drinks listed below. These are mainly marketed by food distribution networks (supermarkets, grocery stores, etc.) or out-of-home consumption locations (restaurants, bakeries, vending machines, etc.):

Sodas

E flavoured

Syrups

L u fruit and vegetable juices

Overall, the market is driven by various innovations (packaging and new formats in particular) and marketing efforts that help to stimulate demand in a sustainable manner, but also by general price growth over many years. The Portuguese consume about one billion of these drinks a year . However, this consumption is declining year by year. One of the reasons put forward is the constant growth in the tax rate set by the government for beverages with a high sugar content . In this context, both new and old players need to be alert to possible changes in taxation and regulation of the sector in the coming years. Nevertheless the sub-segment of healthy eating products can be a good opportunity for players to stand out in the market and take advantage of the growing demand for these products.