The fish and seafood market - Portugal
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Study Overview
The fish distribution market covers the consumption and sales of seafood products. The market is dominated by a few large wholesalers, who supply several thousand retailers. Fish consumption is increasing rapidly worldwide, partly due to increased production, but also due to other factors such as improved distribution channels. According to European Commission data, Portugal has the third highest per capita consumption of seafood in the world, just behind Norway and South Korea. Current seafood consumption habits are linked to geographical, cultural, historical and political factors. Portuguese seafood consumption is characterized by a great diversity of species and preparation methods, compared to other European countries. Cod (salted and dried), does not exist in Portuguese waters but, due to several historical and cultural factors, it has become the main species in the Portuguese seafood consumption, representing about 38% of the national seafood demand. [Jornal da Economia do Mar]
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 A growing world market despite structural obstacles
- 1.3 Focus on the European Union
- 1.4 The Portuguese market is strongly rooted in the fish culture
- 1.5 Foreign Trade
2. Analysis of the demand
- 2.1 Per capita consumption of fish and seafood in Portugal
- 2.2 Typology of demand according to volumes purchased
- 2.3 Focus on processed seafood
- 2.4 Holiday season creates a spike in demand
3. Market structure
- 3.1 Industrial fabric and market share
- 3.2 Distribution of products caught, by product
- 3.3 Geographic and demographic segmentation of fishers
- 3.4 Market value chain
4. Analysis of the offer
- 4.1 Main products fished or imported into Portugal
- 4.2 Estimated prices of the products presented
- 4.3 Ranges are expanding and new products are appearing
5. Regulation
- 5.1 Quotas: European management

The fish and seafood market - Portugal
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