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MARKET SUMMARY

1.1 Definition and presentation

The fish market covers consumption and distribution of fish or any type of seafood.

Consumption of fish is rising sharply worldwide, with a growth in production on the one hand, followed by increasing consumption - mainly driven by the development of ethnic cuisines and growing awareness of the benefits of fish - but also thanks to other factors such as improved distribution channels. Italy is the first European country where the most fish is eaten.

In Italy, the fish market presents a fairly competitive scenario, with numerous players in the entire supply chain. The situation is complicated by taking into account that Italy is a strong importer of fish, consequently the trend in sales is closely dependent on the trend of imports in the territory, which have seen a sharp decline in 2017 in both volume and value.

Moreover, the value chain appears to be uneven on the production side, while distribution seems to be oriented towards large-scale distribution or local markets. Projections on the evolution of the market are influenced by the growing attention to health and sustainability on the part of the consumer and by the progressive impact of innovation and technology on the supply side.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.