The bottarga market - Italy

Bottarga is produced only in certain areas of the Italian peninsula: in Sardinia, Sicily, Tuscany and Calabria. Its history is difficult to reconstruct; the term "bottarga" comes from the Arabic "batārikh" meaning "salted fish eggs." The Arabs contributed to the spread of various culinary techniques in the Mediterranean, but they are not considered the creators of this specialty. In fact, the discovery of botargo dates back some 3,000 years, when the Phoenicians shared with the Sardinian peoples the techniques of salting and drying mullet eggs. Later, thanks to the Arabs, bottarga became known worldwide.[Saporideisassi] Sardinia certainly represents an area of excellence for botargo production. In2023, the company Le Mareviglie from Cagliari received prestigious first prize in the category "fish companies" from theItaly Food Awards 2023. The jury of experts recognized the company's production of the highest quality mullet and tuna roe.[Foodmakers] According to Tastewise, social conversations about Bottarga have declined by -80.2% in the past year, only 0.1% of restaurants offer Bottarga on their menus, and the fastest growing consumer need for Bottarga is its use as a snack. This study focuses on the bottarga market in Italy and provides a detailed overview of the dynamics of this sector. For information on related markets, such as the fish market or the restaurant sector, please refer to the specific studies available in the Businesscoot catalog.