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MARKET OVERVIEW

1.1 Definition and scope of study

Pork or pig is a domesticated mammal developed for its flesh; like all animals, pigs come in a variety of breeds and origins, each with distinct tastes and attributes. The oriental strain produces fatter meat useful for “lardo”, whereas the European strain produces leaner and more valuable meat; the most valuable breed is Mangalica, a rare Hungarian pig from which one of the most exquisite meats in the world is obtained. Pork has many different cuts and cooking methods but is mainly distinguished as fresh or transformed meat. Not all religions allow the use of pork in cooking, among them Jewish religion and Islam. The worldwide pig population is currently in decline, with China's pig herd suffering significant losses due to African swine disease in 2018-2019. As a result of the disease, there were a series of compulsory culls, and considerable amounts of Chinese meat were drowned in international markets. China, on the other hand, has begun to import massive quantities of pork since 2019, causing pork prices to skyrocket. 

The global pork meat market was valued at $236,112.7 million in 2019 and is expected to grow at a CAGR of 3.9% from 2021 to 2027, to $257,874.5 million by 2027.

Pork in Italy is an integral part of the culinary culture; in fact, Italy is home to the highest quality pork sausages and fresh butchered meat. From the north to the south of Italy, pork is treated with extreme care and sold in specialized butcher stores, delicatessens or in supermarkets. More than 70% of pigs grown in Italy are bred in the north, while 74% of farms in the centre-south are in the sector due to the small size of the farms and the semi-intensive and extensive nature of production. The expertise in the development of large pigs weighing more than 160 kg for the production of ham is a distinguishing feature of Italian pig breeding. Each year, over 13 million pigs are slaughtered in Italy, compared to roughly 252 million pigs slaughtered in Europe. After the little recession due to the pandemic, Italy is increasing its production and has especially restarted to export Italian pork meat.

Pork, like all meat, in the last years is undergoing several attacks because of its environmental impact and, above all, because of an ethical issue towards animals. More and more substitutes are making their way in the market, such as vegan pork, also used by the greatest Chefs, first of all, David Chang in New York, who will soon inspire the Italian cousine.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.