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MARKET OVERVIEW

1.1 Definition and scope of study

Pasta is a food product made of flour, wheat semolina, salt, water and sometimes other cereals and eggs. The pasta market is structured around the production and marketing of dry pasta and fresh pasta.

Over the past two decades, global pasta production has grown 63%. The dry pasta segment is expected to continue to grow at a rate of 2.3% through 2025, while fresh pasta will continue to grow at a rate of 1.3% over the same period.

Unsurprisingly, Italians are the population with the highest per capita consumption of pasta, with 23.5 kilograms per year, followed by Tunisia, with 17 kilograms, and Venezuela, with 12 kilograms. Moreover, Italy is also the main pasta producing country. It is estimated, in fact, that the export of pasta made in Italy has increased, covering 56% of the global production.

The Italian pasta market is a highly concentrated market, especially for dry pasta, where large national players such as Barilla and De Cecco prevail. As far as fresh pasta is concerned, on the other hand, there are many stores and local “botteghe” specialized in the production of fresh pasta, which must be consumed in a short time after being purchased.

The market has been recently renewed thanks to the enthusiasm of consumers towards healthy pasta and to the increasing attention to the sustainability of products. As a matter of fact, new offerings have been developed, which include not only gluten-free and grain-based pasta, but also new, more sustainable packaging.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.