Content of the study:
The pizza market - Italy

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MARKET OVERVIEW

1.1 Definition and presentation

Pizza is a dish of Italian origin, consisting of a flat, round base of dough baked with a topping of tomatoes and cheese, typically with the addition of meat, fish or vegetables. Modern pizza was invented in Naples, and then became popular in many countries around the world. Very often, it is also considered a common fast-food item, especially in North America and Australia. Therefore, the market can be segmented into HDTA (home delivery/takeout), full-service restaurants, and fast-food restaurants.

The global pizza market is expected to reach a value of $233.36 billion in 2023, growing at a CAGR of 10.17% between 2019 and 2023. The main factors playing a role in this trend are the growing urban and young population, and the increase of pizza franchisees.

it is known to all that pizza represents one of the key dishes of Italian culinary culture and one of the pillars of the Mediterranean diet. The Italian economic system includes about 128,000 pizzerias throughout the country, supporting the employment of 110,000 full-time employees, and the same number of part-time staff on weekends. An average of 8 million pizzas are churned out every day in Italy, impacting the nation's agri-food production in terms of ingredients used, mainly flour, mozzarella, olive oil and tomato sauce.

Another crucial element to note is the proliferation in the production of frozen foods. In particular, pizza is the queen of Italian frozen food exports: consumption grew 5.5 percent over 2019, with a total volume of more than 896,000 tons of finished products in Italians' freezers. However, this fact multiplies the risk of using ingredients that have nothing to do with Made in Italy. For this reason, several initiatives have been launched to guarantee the Italian origin of ingredients and provide consumers with complete and transparent information.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

REGULATIONS

POSITIONING OF ACTORS

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in 40 pages
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Reviews (5)

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview