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Agriculture

Food

Foodstuffs

The pizza market - Belgium

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Pizza originated in Italy, and the modern pizza was invented in Naples. Pizza is made from bread dough and topped with a variety of ingredients (e.g. tomato sauce, cheese, olives, olive oil), enabling it to be baked in the oven. Today, pizza is made and eaten all over the world. The main distribution channels for pizza are as follows:

Foodservice (restaurants, fast-food chains, sometimes franchises). Hypermarkets and supermarkets Contract catering

The pizza market in Belgium seems relatively stable. Traditionally, pizzas are eaten outside the home, in restaurants. A few global brands dominate the market in fast-food chains, but the market is more fragmented in full-service restaurants. However, consumers are increasingly turning to eating at home. This trend is facilitated by the online catering and delivery sector, but also by a wider range of products such as frozen pizzas. The move towards takeaway or online ordering is also fuelled by the arrival of FoodTech players, which has helped to further stimulate growth in the pizza market and its distributors. The aim of this study is to analyze the entire pizza range and the ways in which it is consumed (fresh, chilled and frozen).

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition
- 1.2 Pizza in the world
- 1.3 Continued growth for pizza in Belgium
- 1.4 Belgium leads the way in per capita spending
2. Demand analysis
- 2.1 Overview of the request
- 2.2 Profile analysis: the Belgian consumer
- 2.3 Demand trends
3. Market structure
- 3.1 Market overview
- 3.2 Relative market share of pizza companies
- 3.3 Distribution goes online
4. Offer analysis
- 4.1 Product overview
- 4.2 Price breakdown
- 4.3 Supply trends
5. Rules and regulations
- 5.1 Current regulations