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MARKET OVERVIEW

1.1 Presentation and scope of study

Fast food, also known as fast-food, is based on the sale of ready-made meals. Fast food is a terminology that has become strongly associated with speed and price in the food industry. However, the need for pre-cooked meals did not arise with the growth of the fast food sector, which dates back to the mid-1900s.

Although the spirit and conceptual framework of this world has existed for many years, the mass approach to the fast food sector is believed to have emerged in the United States in the first half of the 20th century. Consumers found themselves immersed in a chaotic lifestyle, resulting in a growing need to eat out quickly and cheaply.

Nevertheless, the popularity of fast food has undoubtedly flourished worldwide. Today, the terminology covers the mass production of a limited variety of products, the preparation of which can be easily standardized, while drawing inspiration from different cuisines (e.g. Asian, Italian, French). The Belgian catering industry has undergone many changes in recent years, not least due to changes in consumer preferences, habits and purchasing decisions, which have strongly influenced the value and growth of the various segments of the food industry. As a result, certain segments, such as fast food, mobile catering or food delivery, are gaining in importance, taking advantage of the more active lifestyle of Belgians.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.