The fast food market - Belgium

Fast food is the sale of ready-made meals , generally combining fast service and low prices. Generally speaking, fast food is characterized bythe simplicity of its dishes and its ability to handle high demand. The global market - dominated by major fast-food chains such as McDonald's - is expected to grow at a CAGR of over 4% between 2020 and 2027 - driven by emerging countries.consumption in fast-food establishments takes place at every meal of the day, at lunch and dinner, but more recently also at breakfast, a fast-growing segment. The Belgian foodservice industry has undergone a number of transformations in recent years, not least due to changes in consumer preferences, habits and purchasing decisions, which have strongly influenced the value and progress of the various segments of the food industry. As a result, certain segments, such as fast food, mobile catering and food delivery, are gaining in importance. In 2019, one in ten Belgians ate at least twice a week at a fast food restaurant. The big global chains (McDonald's, Burger King, Dominos Pizza) stand side by side with independents. The arrival ofExki - a Belgian player - in the 2000s also marked the advent of healthier, upmarket fast food, sometimes referred to as fast good. The Covid crisis had a major impact on the restaurant sector, but fast food was spared a little, particularly the major chains, thanks to online sales and the rise of delivery services.