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1 Market overview

1.1 Presentation and definition

Freezing is a process that involves rapidly lowering the temperature of a foodstuff, chilled and health, up to -18 °C core temperature . Freezing, a similar but less efficient process, offers slower cooling.

There are several techniques to freeze a product:

  • Contact freezing reserved for thin feeds (e.g. filleted fish, is made by introducing a feed between two plates in which a fluid circulates at -35 °C).
  • The forced air circulation technique, more suitable for small products such as vegetables, consists of placing the products in tunnels where very cold air (-35 °C) circulates at very high speed.
  • The Immersion Method adapted to products with irregular shapes, which consists of immersing the food in a fluid at very low temperature such as liquid nitrogen.
  • Individual Freezing or IQF (Individually Quick Frozen) consists of immersing the food in a liquid gas. It is more expensive and more suitable for fragile products.

The global frozen food market is expected to grow at a CAGR (compound annual growth rate) of 5% until 2025 Europe represents the main regional market for frozen products due in particular to the significant weight of germany The sector is also important for Belgium, which is the largest producer country The company is an exporter and re-exporter of frozen vegetables in Europe. The Belgian market cannot really be assessed solely on the basis of its internal expenditure, the the amounts imported and especially exported being considerable .

However, the market is facing a difficult context, marked by the market maturation and the relative consumer disinterest for the frozen ones. The strategy of the dominant players must evolve towards an increased diversification of their offer to increase sales volume.

The main companies present on the Belgian frozen food market are Carrefour , Leclerc , Picard or Thiriet .

List of charts presented in this market study

  • Frozen food market turnover
  • Valeur totale des ventes au détail de poissons et fruits de mer transformés surgelés
  • Chiffre d'affaires de la vente de fruits et légumes surgelés
  • Production de légumes surgelés
  • Valeur des exportations de viande bovine surgelée
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Latest news

Nestlé sells its Natur baby food products to FNB - 06/02/2024
  • nestlé is the world's number one food company.
  • FNB is a French investment fund specializing in small and medium-sized food companies.
  • Nestlé is in exclusive negotiations with FNB to sell its baby food business in France.
  • The products concerned are NaturNes baby food jars, Babicao and Babivanille infant powders, and the P'tit yogurt range.
  • These products are produced at the Arches plant.
  • Worldwide sales of Nestlé infant formulas rose by more than 10%.
Nestlé France sells its baby food products to Mousline - 02/02/2024
  • Nestlé is in exclusive negotiations with French investment fund FnB for the sale of its baby food business.
  • The ranges concerned are soups, purées, desserts and breakfast powders under the NaturNes, Babicao, Babivanille brands and the P'tit franchise.
  • Infant milks, the bulk of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain within the Nestlé France fold.
  • The infant nutrition products targeted by this sale are produced in a factory in the Vosges region of France, which employs 230 people.
  • FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
  • The infant food market in France shrank by 6% in volume last year due to the drop in the birth rate, with a sharper decline in milks than in diversification foods.
  • Nestlé has 14 factories in France.
French fries giants clash on French soil - 31/08/2023
  • France is the world's leading potato exporter
  • Potato production in France in 2022: nearly 7 million tons
  • Quantity of potatoes processed in France: just under 1.5 million tons
  • Potato exports (mainly French fries) to Belgium and the Netherlands: 1.6 million tons
  • Annual consumption of processed potatoes by the French: 32 kilos
  • Annual consumption of fresh potatoes by the French: 19 kilos
  • Potato production area in France: 150,000 hectares
  • McCain total sales in 2022: 7.5 billion euros
  • McCain investment to modernize its three French factories over the last five years: 125 million euros
  • McCain market share for sales of frozen French fries in France: one third
  • Production capacity of Flemish family group Agristo's new French fries plant: 300,000 tons
  • Agristo's investment in the new Escaudoeuvres plant: 350 million euros
  • Share of potato production consumed in the foodservice sector: 65%
McCain increases packaging capacity at its Béthune plant - 29/06/2023
  • Investment of 17 million euros for six new packaging lines at McCain's Béthune plant.
  • Total production: 110,000 tonnes of French fries per year.
  • The Béthune site processes around 260,000 tonnes of potatoes a year.
  • Half of McCain's European production sites are located in France.
  • McCain has a network of 800 French farmers to supply its factories.
  • One third of McCain's production is sold to supermarkets in France, with the remainder sold to the catering trade.
Nestlé wants to conquer the vitamin market. - 19/04/2023
  • Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
  • Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
  • The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
  • Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while it has risen from 18% to 19% over the same period in medical nutrition.
  • Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
  • Nestlé controls 14% of the US vitamin and dietary supplement market.
  • The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
  • Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022
  • 150 employees at the Rosières-en-Santerre plant (Somme).
  • FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
  • 72% of the dehydrated purée market.
  • Nestlé assures us that this sale will have "no impact" on the 150 employees at the site.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Nestlé Groupe
McCain Food

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the frozen food market | Belgium

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