The frozen food market - Portugal

These complex industrial techniques require that the core temperature of the products must always be kept below -18°C, which means that distributors must be able to offer a real "temperature control" service technical challenge. As the Portuguese frozen food market is highly competitive and growing, supply is tending to diversify. It can be divided into several segments: prepared meals, snacks The following products are available: vegetables, fruit and vegetables, meat, fish and seafood, desserts and soups, sauces and herbs The Portuguese market is affected by trends that can also be observed at the global level, but has some specific features. In fact, according to Vânia Cabreiro As a Nielsen senior consultant client, 31% of Portuguese people admit that work-life balance is their main concern, which creates interest in products that are easy to cook and very often quite cheap. In addition, as health and environmental concerns become more and more important, we can expect vegetarian product segments to grow strongly in the coming years, as will seafood, which is driven by the Portuguese gastronomic tradition. Today, fish accounts for 34% of sales by volume. Thus, the main challenges for the frozen food industry in Portugal will be to extend the offer to healthy products, which appeal to an increasingly demanding clientele, while maintaining the qualities that already attract many consumers: convenience and more affordable price.