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MARKET OVERVIEW

1.1 Definition and presentation

Gluten is a substance derived from the processing of certain cereals (wheat, rye, barley, oats), present in almost 70% of food products. It can be harmful for people diagnosed with intolerance or allergy. Some of the best-selling gluten-free products are: Beer; Biscuits; Pasta; Bread; Confectionary; Snacks; Ready meals.

The global gluten-free food market is expanding rapidly ata CAGR (compound annual growth rate) of 8.1% during the period 2020-2025, as is the Portuguese market which has grown at a CAGR of9.71% between 2016 and 2021. Driven by a diversification of gluten-free products on the supply side, the market also benefits from consumer sympathy, as gluten-free products are often associated with a healthier diet. The progressive interest in health and dietary balance is partly responsible for the consumption boom, even by those who are not celiac.

The "gluten-free" craze has convinced major food producer groups to position themselves in this segment, alongside smaller players: pioneers in the segment or specialists in "organic" foods.

In Portugal, market players are taking advantage of new healthier eating habits to boost their business, resulting in a 13% increase between 2018 and 2019, according to report one from Nielsen. Two of the country's largest supermarkets, Pingo Doce and Continente, saw an increase of more than 20% in this type of product in 2018. The price differential continues to be a challenge and a drag on demand. For example, in the cookies and pasta category, the average price is up to more than 100% more expensive than conventional.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

REGULATION

PLAYER POSITIONING

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)