MARKET OVERVIEW
1.1 Définition et périmètre d'étude
Le marché du sel alimentaire est structuré autour de deux principaux segments : le sel destiné aux individus (sel de table, sel de cuisine) et le sel destiné à l'industrie alimentaire (matière première de base). Utilisé comme conservateur, le sel alimentaire fournit au corps humain deux nutriments essentiels :
- Le chlorure ;
- Le sodium, important pour l'équilibre hydrominéral des cellules et de l'organisme.
Ce condiment essentiel combine des arômes, des ions sodium et du chlorure, pour donner un goût salé caractéristique aux aliments qu'il accompagne ou dans lesquels il est incorporé. Bien que des quantités modérées de sel soient essentielles pour la santé, des quantités excessives de sel peuvent être nocives. Sous l'effet d'une concurrence étrangère féroce dans un contexte de campagnes de communication sur l'alimentation et la santé, les producteurs de sel ont vu leur volume de production diminuer au cours de la dernière décennie que ce soit en B2B ou B2C.
Les Portugais sont de grands consommateurs de sel. Ils en consomment en moyenne 10 grammes par jour, soit le double de la quantité recommandée par l'Organisation mondiale de la santé (OMS). De plus, le marché se caractérise par une forte concentration de principaux acteurs. Conscient de l'importance de la réduction de la consommation de sel, le gouvernement portugais a étudié des stratégies pour encourager une réduction de sa consommation. Le programme Menos Sal Portugal a été pensé exactement dans le but de sensibiliser la population. Malgré cela, on ne s'attend pas à ce que le marché diminue sensiblement à court terme.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATIONS
POSITIONING OF THE PLAYERS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)