This study analyses the French market for electrically assisted bicycles within its strict scope as pedal-assist cycles, distinct from speed bikes and other electric vehicles. It tracks the decline in new-bike sales after the 2022 peak, placing the e-bike back within the cycling economy, its product categories and its uses. In 2025, 507 000 new e-bikes were sold in France at an average price of 1 999 €, representing a new-bike market of around 1,01 billion euros. The study also shows that the e-bike accounts for 54 % of the value of the new bicycle market for 28 % of volumes, shedding light on product-range, distribution and service trade-offs. The document explores demand beyond sales: the place of leisure, the growth of commuting trips, intermodality, trial rental, and needs for parking, insurance, anti-theft devices and maintenance. It details the chain of players, from motor manufacturers and assemblers to multisport retailers, specialist stores, rental companies and refurbishers.
