Content of the study:MARKET OVERVIEW
1.1 Definition and scope of study
Car-sharing is the provision of self-service vehicles 24/7. Users have a car at their disposal for a limited time, and pay for their journey according to the duration of their stay. Car-sharing can be set up by a company, a public agency, an association or a cooperative. There are three main types of carsharing:
- Loop carsharing: a vehicle can be borrowed and then returned to the same station, on reservation and for a set period of time;
- Getaround" carsharing: this is also a loop service, but with a specific offer and use (the option of returning the vehicle to a different station from the one from which it was borrowed, or renting one's own car, for example);
- Free-floating " car-sharing: operates without a station and requires no reservation.
Generally speaking, use of such a service is made via the operator's mobile application, or via a platform for private individuals (via Gatearound, for example).
This study does not cover scooters operating on the same principle (Yego, Cityscoot, etc.).
The carsharing market worldwide is growing rapidly, with the number of vehicles made available tripling between 2017 and 2018. This trend is set to continue in the coming years, with an increase of 20% per year until 2025.
In France, in 2020, the carsharing service saw a relative decline of 13% compared to 2019, despite a 30-40% drop in travel due to the health crisis. Today, growth prospects are enormous, and by 2050, 30% of vehicles are expected to be shared. There are many carsharing players, each with their own category and offering. They range from city-funded services (Autolib, Autobleue, Yélo...) to CtoC platforms (Ouicar, Drivy). The traditional players in the rental and car industry (PSA, Hertz...) are now being challenged by new players such as Zipcar and Virtuo.
Car-sharing is enjoying considerable growth thanks to its ecological impact. It reduces dependence on cars, energy consumption and CO2 emissions. The system is particularly well developed in cities, where it helps to reduce traffic (one car-sharing vehicle replaces around 5 to 8 private cars, freeing up 80% of public space).
1.2 The global market
The global carsharing market is booming, and promises to develop at a sustained pace over the next ** years. Estimates point to an average annual growth rate of **% over the period **** - ****. At a time of global warming and the depletion of fossil fuels, carsharing appears to be a life-saving mode of ...
1.3 The French market
As on a global scale, the French carsharing market is growing rapidly. In order to establish an overview of the French carsharing market, it may be interesting to visualize the evolution of the vehicle fleet and the number of unique users of carsharing services. Below is a graph showing the evolution ...
DEMAND ANALYSIS
2.1 Different profiles for different services
Thanks to a survey carried out on a representative sample of carsharing users,ADEME (***) has been able to draw up typical portraits of loop, free-floating and Getaround carsharing users.
Characteristics of loop service users
What's more, users of this type of service tend to be loyal. Over three-quarters of those surveyed ...
2.2 Determinants of demand: economic reasons
Given the evolution of vehicle technologies, the average price of a car is constantly rising. Let's take the example of the evolution of the price of a top-of-the-range Golf quoted by Fiches Auto: while a top-of-the-range Golf from **** (***) now costs **,*** euros. Even beyond the evolution of equipment in the car, there ...
2.3 Demand drivers: the environmental motive
In light of the environmental challenges facing the French and citizens of the world today, carsharing may appear to be a panacea, or at least an adjunct to the ecological transition of the transport sector. For example, one car in a car-sharing loop can replace between * and * private cars, and save ...
2.4 A specific request depending on the service offered and the nature of the journey
Carsharing is used in a number of specific situations. The ADEME study reveals trends in the types of journeys for which carsharing is used:
Reasons for renting a car-sharing vehicle France, ****, in Source: ****
in over **% of cases, respondents indicated that they use carsharing for four specific types of journey:
Leisure or ...
MARKET STRUCTURE
3.1 Carsharing market value chain
There are many different players in the carsharing market. They include the public authorities, whose influence is reflected in the legislative framework they define (***) and finally the users. The following diagram shows the relationships between these different players:
Source: ****
3.2 A relatively small but growing market
The carsharing market numbered ** operators at the start of ****. Below is a graph showing the evolution of the number of operators.
Growth in the number of operators in the carsharing market France, **** - ****, in number of operators Source: ****
The number of operators has remained relatively stable over the past four years. ...
3.3 Operator typology
Loop, Getaround and free-floating car-sharing services meet different needs and each has its own specific customer base. Today, loop and getaround carsharing remain the dominant services on the market, but some operators are trying to diversify their offer.
Carsharing market players by service France, ****, in number of operators Source: ****
Thus, ** of ...
OFFER ANALYSIS
4.1 Offer typology
The range of services on offer is heterogeneous, with some operators offering exclusively a loop service, others only a free-floating service, and still others a mixed service. But despitethe disparities in terms of services offered (***). The table below lists the prices of the main companies on the market:
Carsharing service pricing ...
4.2 Supply trends: the carsharing market's fleet transition
Constrained by changing environmental standards concerning vehicle pollution, operators are having to transition their fleets to environmentally-friendly vehicles. More than a constraint, this transition is also an opportunity and a marketing argument, insofar as many users choose carsharing to reduce their carbon footprint. As a reminder, the environmental reason for carsharing ...
REGULATIONS
5.1 The Mobility Orientation Act (LOM) and the label
Published in ****, the Loi d'Orientation des Mobilités aims to make everyday transport easier, cheaper and cleaner. The LOM has prescribed colossal investments in the sector: **.* billion euros over the ****-**** period, with a particular focus on everyday transport. The law also aims to take advantage of digitalization to offer new ...
5.2 Low-emission zones (ZFE)
Low-emission zones are a tool for improving air quality. Their introduction is a response to the need to protect public health. Indeed, air quality is a major public health issue, particularly in large cities and their suburbs. It is therefore essential to pursue this dynamic throughout France. "The law provides for ...
POSITIONING THE PLAYERS
6.1 Segmentation
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Reviews (5)
The electric bicycle market - France
Publicado en 05/10/2022 by Inès Duffort
Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.
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The subscription box market - France
Publicado en 25/08/2022 by Karine Dano
Very interesting study on a market that has been evolving for 10 years.
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The electric bicycle market - France
Publicado en 14/03/2022 by Patrick Fusillier
Perfect! It's exactly what I expected in terms of structure and content (quantified).
The subscription box market - France
Publicado en 07/01/2022 by Claire Doin
This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing
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The electric bicycle market - France
Publicado en 25/11/2021 by Dominique Sallez Vansuypeene - DSW AUDIT ET CONSEIL
Synthetic - straight to the point - I appreciate targeted studies on micro markets
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