In France, the removals sector is estimated to be worth between 1.5 and 1.7 billion euros, with an overall average annual growth rate of around 2 to 3%. Every year, around 3 million French people move, representing 4 to 5% of the population. Marriage, death and family expansion account for 70% of moves, with the remaining 30% due to professional reasons. Despite the frequency of moves, professional moving services are used in only 20% of cases, with the majority preferring help from family and friends. Nearly 22% of French people under 35 have moved, often for professional reasons. In contrast, people over 35 tend to move less often, and when they do, it's usually to improve their living conditions or as part of a property acquisition. The market is made up of many local players and a few major franchises such as Les déménageurs Bretons and Demeco . 90% of the 1,300 removal companies surveyed had fewer than 20 employees, and almost 70% of them operated independently of a franchise syst