The French periodical press comprises consumer magazines, specialist journals, news weeklies and trade publications. The study analyzes a sector with revenue of 4,27 Md€ in 2024, but whose activity declined in 2025 by 5,2 % in value and 7,6 % in volume. It examines differences between segments: the contribution of advertising and subscriptions, changes in single-copy sales, digital usage, production costs and distribution channels. In 2023, digital revenue accounted for only 7,4 % of consumer press revenue and 10,2 % of trade and professional press revenue. The shrinking retail network, with 18 973 points of sale in 2024, undermines impulse purchases and kiosk visibility. Against a backdrop of declining revenue, the study compares the strategies of Prisma, Bayard, UNIFY, Infopro Digital and NGPA: portfolio refocusing, building family loyalty, diversification into marketing, training and events, or transforming industry expertise into data and software. It also addresses subscription pr
