Summary of our market study

France is the European leader in the casino industry, with some 200 establishments. Gross gaming revenue in casinos is 2.7 billion euros and gross gambling revenue is 13.4 billion.

The global casino market, which includes traditional physical casinos offering table games, slot machines, online gaming and other services such as accommodation, catering and entertainment, is worth over 530 billion dollars

The French casino market is a segment of the wider gambling sector. There are around 200 casinos in France.

Casino operators are expanding beyond traditional gaming into the hotel and restaurant business, entertainment and events to attract a wider audience.

Another significant trend is the boom in online casino gaming.

The French casino market is growing steadily.

French casinos are subject to rigorous rules guaranteeing fairness and responsible gaming, with the aim of protecting customers and preserving the integrity of the sector.

Players in the casino market

  • Las Vegas Sands Corp, MGM Resorts International and Wynn Resorts are major players in Las Vegas and Macau.
  • Betfair and PokerStars have consolidated their position in the online market
  • Groupe Partouche and Barrières are the leading casinos in France.

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1 Market overview

1.1 Definition and scope of the study

The casino market refers to the operation of casinos, which are open to the public and dedicated to table games and slot machines, but which also offer other activities (accommodation, catering, shows, events). Casino gambling is a sub-segment of the gambling sector which also includes Française des Jeux and Pari Mutuel Urbain in France.

Over the last decade, the regulatory context for gambling has profoundly changed and casinos are now strictly controlled. In addition, the economic slowdown due to the Covid-19 epidemic and measures to contain it have affected the sector and strengthened the development of online casino gambling, which is the main competition for casinos. The latter are therefore seeking to diversify their offer and improve the customer experience.

The global casino gaming market was worth $521.6 billion in 2019, including online gaming. In 2017, casinos accounted for 26% of global gaming revenues, with betting leading the way at 37%.

As for France, it is the European leader in the casino market, with around 200 establishments registered on its territory. While this figure has remained stable for several years, the gross gaming product (share of bets pocketed by gaming companies) of French casinos grew by 4.88% during their 2018-2019 financial year, up to 2.4 billion euros, the fifth consecutive annual increase, which is also the highest in 17 years. [economie.gouv]

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Latest news

Barrière wants to capitalize on the legendary Fouquet's - 15/04/2024
  • - Focus on luxury with renowned hotels in Courchevel, New York, and the Majestic in Cannes
  • - The aim is to raise the level of prestige and desirability of these establishments.
  • - Renovation plan for Fouquet's Paris, with the ambition of obtaining palace classification.
  • - Aim to replicate the success of Fouquet's in New York.
  • - Identification of 20 to 30 new destinations for expansion, mainly via management contracts.
  • - Groupe Barrière is the leader in the French casino market.
  • - Production of 4,000 shows a year in its casinos.
  • - International presence with three casinos in Switzerland, two in Egypt and one in Côte d'Ivoire.
"Bistrot à la française": the PMU concept to widen the circle of bettors - 27/03/2024
  • - Objective to strengthen PMU's presence in city centers.
  • - Strategic plan to recruit one million new players in three years, presented at the end of 2022.
  • - 150 urban mutual betting establishments planned by 2027, in towns with more than 50,000 inhabitants.
  • - Investment of 40 million euros to modernize physical facilities.
  • - 85% of bets are placed at the point of sale.
PMU reverses negative trend in horse betting - 08/02/2024
  • - PMU achieved revenues of 10.007 billion euros in 2023
  • - The volume of horse stakes rose by 2% to 9.3 billion euros, reaching its highest level since 2013.
  • - The point-of-sale network recorded an increase in stakes of over 1%, to 6.9 billion euros.
  • - Internet betting increased by 5%.
  • - International stakes rose by 2% to 1.5 billion euros.
  • - PMU to open around 1,000 new sales outlets by 2023
  • - PMU recently opened its 14,000th point of sale.
  • - PMU's net profit for 2023, which will be paid in full to the horse racing industry, is 835 million euros.
  • - Internet sports betting and poker generated €650 million in stakes in 2023.
Online casino, moving upmarket: the group's new ambitions - 05/09/2023
  • The Barrière group was founded in 1912.
  • Alexandre Barrière and Joy Desseigne-Barrière took over the chairmanship at the end of July.
  • Groupe Barrière bought out Fimalac for 325 million euros.
  • The group's Fouquet's brand is present in New York, Abu Dhabi and Dubai.
  • Groupe Barrière already operates online casinos in Switzerland.
  • The Barrière group owns all its hotels, with the exception of the one in New York.
The Barrière family regains control of its entire group - 31/07/2023
  • Barrière is a major French player in the casino and luxury hotel sectors.
  • Fimalac owned 40% of Société de Participation Deauvillaise, but has now sold its shares for around 325 million euros.
  • The succession to the company's presidency took place last April with the arrival of Alexandre Barrière, the eldest son of CEO Dominique Desseigne.
  • The family's children, who already owned 60% of the capital before Fimalac's exit, now have full control of the company.
Heirs to Barrière hotels and casinos regain control - 31/07/2023
  • Founding of the Lucien Barrière Group: 111 years ago
  • Today, the group is the leading casino operator in France and Switzerland
  • Coexistence with a minority shareholder, Accor, since 1989 and Fimalac since 2011
  • Purchase of Fimalac shares by the group's heirs: 325 million euros
  • Group made up of two entities: Groupe Lucien Barrière and SFCMC
  • Number of properties: 19 hotels (mostly 5-star, including a palace in Courchevel), 32 casinos, 1 gaming club, over 150 bars and restaurants, 16 spas, a thalassotherapy center and a balneotherapy center
  • Number of employees: approx. 6,500
  • Sales in 2022: €1.3 billion.
  • The SFCMC group includes a casino, three beach hotels and seven restaurants.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Partouche
Barrière Groupe
JOA groupe (JOA on line)
Tranchant Groupe
PMU Pari Mutuel Urbain
PokerStars

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