Summary

The global casino market includes traditional physical casinos offering table games, slot machines, and other amenities such as accommodation, dining, and entertainment. While casinos have historically been a substantial part of the gambling sector, they have faced significant challenges and changes. The market, which comprised a $521.6 billion industry including online gaming in 2019, has seen a shift towards online gambling, particularly intensified by the Covid-19 pandemic and associated containment measures that affected the industry in 2020 and beyond. Casinos are responding by diversifying their services and focusing on enhancing customer experiences. Even amid these challenges, France stands out as the European leader in the casino industry with approximately 200 establishments, and it witnessed a notable 4.88% growth in gross gaming product, reaching 2.4 billion euros during the 2018-2019 fiscal year, a trend representing the fifth consecutive annual increase and the highest in 17 years. Regulations within the sector have become increasingly stringent, influencing market dynamics and the strategies of market players. No data post-2020 is provided in the original text..**Trends and Dynamics in the French Casino Market** The French casino market, a segment within the broader gambling sector, has experienced a period of adaptation and transformation, particularly intensified by the onset of the COVID-19 pandemic. Despite the challenges posed by health-related restrictions, which have significantly affected land-based operations, the sector has shown resilience and innovation, especially in the context of an increasingly competitive online gambling landscape. One of the main trends in this market is the strict regulation that has come into play. Casinos in France operate under rigorous rules that ensure fair play and responsible gambling, aiming to protect patrons and preserve the integrity of the industry. Amidst the shifting economic conditions, the French casino sector has sought to diversify its offerings beyond traditional games. Operators are expanding into hospitality, including accommodation and dining, as well as entertainment options like live shows and special events. This pivot reflects an effort to enhance the customer experience and create a more comprehensive leisure ecosystem that can attract a wider audience. Another significant trend is the rise of online casino gaming. This shift in consumer behavior has intensified competition for land-based establishments, prompting them to innovate and adopt new technologies to stay relevant and meet evolving customer preferences. Despite these challenges, the French casino market has exhibited steady growth in recent years. Prior to the global pandemic, the sector saw an increase in its gross gaming product—evident in the rise to between 2.3 and 2.5 billion euros during the 2018-2019 fiscal period. This upswing marked the fifth consecutive year of growth and represented the highest surge in nearly two decades. France holds a place of prominence in the European casino landscape, boasting between 190 and 210 establishments within its borders. This stable number of casinos continues to contribute significantly to the overall gaming revenue of the nation, which accounted for roughly a quarter of the global gaming industry in 2017. In summary, the French casino market is characterized by its adaptive strategies, diversification in services, and the embrace of digital transformation while navigating through a highly regulated environment and coping with external economic pressures. The market has managed to maintain positive momentum, underlining the sector's enduring appeal and potential for sustained growth in the years to come..### Spotlight on Key Players Shaping the Dynamic Casino Market Landscape As we delve into the ever-evolving casino market, it's imperative to cast a light on the prominent players who have established their strongholds and continue to influence the industry's trajectory. Notably, these entities have adapted and diversified their offerings to navigate the tightly regulated and competitive environment of casino gaming. In the context of international casino market leaders, it's crucial to acknowledge major global entities renowned for their vast gaming floors, luxurious accommodations, and diverse entertainment options. Names such as Las Vegas Sands Corp., MGM Resorts International, and Wynn Resorts offer patrons a comprehensive gaming experience that extends well beyond the casino table. These industry titans are well-known for their significant footprint in the casino hubs of Las Vegas and Macau, offering a blend of gaming, hospitality, and leisure that cater to a wide spectrum of clientele. Transitioning to the digital domain, online gaming has surged in popularity, with various players making a substantial impact. Companies like Betfair and PokerStars have solidified their place in the online market by providing virtual casino experiences, including live table games and digital slot machines. Online gaming platforms have benefited from the technological advancements and the increased accessibility of internet gambling, thereby capturing a significant share of the casino market. On the European front, France emerges as a powerhouse in the casino sector, helming the lead with giants such as Groupe Partouche and Barrière. These entities dominate the French casino market with numerous establishments that boast an array of gaming options, coupled with additional leisure activities to enhance customer engagement. Their establishments not only serve as gaming arenas but also cultural hotspots with theaters, restaurants, and event spaces, thus enriching the community around them. These players, along with others in the industry, engage in a delicate dance of competition and innovation to secure their positions in the market. While they continue to attract traditional casino-goers, they also strive to appeal to the next generation of customers through novel gaming experiences and online ventures. The dynamism of these market players and their strategic responses to both regulation changes and consumer preferences keep the casino market vibrant and forward-moving. As we observe the unfolding narrative of the casino market, it becomes clear that these key players, through their offerings and strategic positioning, not only shape the gaming landscape but also contribute significantly to the culture and economy of the regions they operate in.
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  • Number of pages : 30 pages
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  • Last update : 06/10/2020
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The casino market refers to the operation of casinos, which are open to the public and dedicated to table games and slot machines, but which also offer other activities (accommodation, catering, shows, events). Casino gambling is a sub-segment of the gambling sector which also includes Française des Jeux and Pari Mutuel Urbain in France.

Over the last decade, the regulatory context for gambling has profoundly changed and casinos are now strictly controlled. In addition, the economic slowdown due to the Covid-19 epidemic and measures to contain it have affected the sector and strengthened the development of online casino gambling, which is the main competition for casinos. The latter are therefore seeking to diversify their offer and improve the customer experience.

The global casino gaming market was worth $521.6 billion in 2019, including online gaming. In 2017, casinos accounted for 26% of global gaming revenues, with betting leading the way at 37%.

As for France, it is the European leader in the casino market, with around 200 establishments registered on its territory. While this figure has remained stable for several years, the gross gaming product (share of bets pocketed by gaming companies) of French casinos grew by 4.88% during their 2018-2019 financial year, up to 2.4 billion euros, the fifth consecutive annual increase, which is also the highest in 17 years. [economie.gouv]

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Latest news

"Bistrot à la française": the PMU concept to widen the circle of bettors - 27/03/2024
  • - Objective to strengthen PMU's presence in city centers.
  • - Strategic plan to recruit one million new players in three years, presented at the end of 2022.
  • - 150 urban mutual betting establishments planned by 2027, in towns with more than 50,000 inhabitants.
  • - Investment of 40 million euros to modernize physical facilities.
  • - 85% of bets are placed at the point of sale.
PMU reverses negative trend in horse betting - 08/02/2024
  • - PMU achieved revenues of 10.007 billion euros in 2023
  • - The volume of horse stakes rose by 2% to 9.3 billion euros, reaching its highest level since 2013.
  • - The point-of-sale network recorded an increase in stakes of over 1%, to 6.9 billion euros.
  • - Internet betting increased by 5%.
  • - International stakes rose by 2% to 1.5 billion euros.
  • - PMU to open around 1,000 new sales outlets by 2023
  • - PMU recently opened its 14,000th point of sale.
  • - PMU's net profit for 2023, which will be paid in full to the horse racing industry, is 835 million euros.
  • - Internet sports betting and poker generated €650 million in stakes in 2023.
Online casino, moving upmarket: the group's new ambitions - 05/09/2023
  • The Barrière group was founded in 1912.
  • Alexandre Barrière and Joy Desseigne-Barrière took over the chairmanship at the end of July.
  • Groupe Barrière bought out Fimalac for 325 million euros.
  • The group's Fouquet's brand is present in New York, Abu Dhabi and Dubai.
  • Groupe Barrière already operates online casinos in Switzerland.
  • The Barrière group owns all its hotels, with the exception of the one in New York.
The Barrière family regains control of its entire group - 31/07/2023
  • Barrière is a major French player in the casino and luxury hotel sectors.
  • Fimalac owned 40% of Société de Participation Deauvillaise, but has now sold its shares for around 325 million euros.
  • The succession to the company's presidency took place last April with the arrival of Alexandre Barrière, the eldest son of CEO Dominique Desseigne.
  • The family's children, who already owned 60% of the capital before Fimalac's exit, now have full control of the company.
Heirs to Barrière hotels and casinos regain control - 31/07/2023
  • Founding of the Lucien Barrière Group: 111 years ago
  • Today, the group is the leading casino operator in France and Switzerland
  • Coexistence with a minority shareholder, Accor, since 1989 and Fimalac since 2011
  • Purchase of Fimalac shares by the group's heirs: 325 million euros
  • Group made up of two entities: Groupe Lucien Barrière and SFCMC
  • Number of properties: 19 hotels (mostly 5-star, including a palace in Courchevel), 32 casinos, 1 gaming club, over 150 bars and restaurants, 16 spas, a thalassotherapy center and a balneotherapy center
  • Number of employees: approx. 6,500
  • Sales in 2022: €1.3 billion.
  • The SFCMC group includes a casino, three beach hotels and seven restaurants.
Riots: PMU and Française des Jeux help tobacconists - 10/07/2023
  • 483 tobacconists were affected by the violence, half of them in the Paris region.
  • 58 establishments were completely destroyed.
  • The cost of the damage is estimated at between 15 and 20 million euros.
  • More than 240 PMU outlets were vandalized or destroyed, and 1,000 PMU machines were taken out of service.
  • PMU's loss of business is estimated at several tens of millions of euros until the end of the year.
  • Nearly 400 Française des Jeux (FDJ) sales outlets were affected by the riots, of which only 150 were able to resume business.
  • FDJ has a €15 million "rebound fund" to help restore damaged outlets.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Partouche
Barrière Groupe
JOA groupe (JOA on line)
Tranchant Groupe
PMU Pari Mutuel Urbain
PokerStars

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