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Leisure

Tourism

The flea market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Brocante refers to the trade in old and used household goods. It thus refers to two quite distinct activities:

stores and specialized stores where this trade is carried out (in the same way as an antique dealer's activity); popular fairs organized in towns and cities, where professionals and private individuals set up their own stalls.

Brocante" is to be distinguished from "vides-greniers", which are made up of private individuals and do not represent a tangible economic reality. In France, the largest brocante takes place in downtown Lille, with some 10,000 stallholders in September, as well as in Amiens in spring and autumn. The flea market is benefiting from the boom in vintage and niche fashions such as retro-gaming , and some flea markets have the reputation and prestige to be popular tourist attractions. However, today's flea markets are also being challenged by the circular and collaborative economies , as well as by the online sale of second-hand antiques, symbolized by the success of the marketplace and ad site Le Bon Coin in France. There is also competition from social economy brands, buy-and-sell stores and second-hand shops. Brocante players in France are essentially small-scale and highly localized, which may benefit the emerging online competition, which is more global and inclusive. The second-hand market will therefore have to adapt to new online business methods, but also to changing consumer habits, with the popularity of antique furniture in France declining in recent years, in favor of new furniture.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

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Visual and actionable reports

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Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 Flea markets around the world
- 1.3 The French market: organizing flea markets and secondhand dealers
- 1.4 The year 2020 and flea market activities: the impact of Covid-19
2. Demand analysis
- 2.1 Brocantes: a French passion
- 2.2 The most popular second-hand products
- 2.3 Seasonality of demand
3. Market structure
- 3.1 Flea market organizers in France
- 3.2 Introducing flea market companies
4. Offer analysis
- 4.1 The great French flea markets
- 4.2 Flea market offers and prices
- 4.3 The digital trend in the second-hand market
5. Regulations
- 5.1 Regulations