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1.1 Definition and scope of study

The flea market refers to the trade in old and used objects: it thus designates two quite distinct activities

  • The shops and specialised shops where this trade is carried out (in the same way as an antique shop);
  • Popular fairs organized in cities and where professionals and private individuals set up their own stands.

The activity of flea markets is therefore characterized by the resale of movable property that is not new . In France, the most important flea market takes place in the city centre of Lille with nearly 10,000 exhibitors in September, as well as the one in Amiens in spring and autumn. The flea market is to be differentiated from garage sales which are mainly composed of private individuals and do not represent a tangible economic reality

Today's flea market is being undermined by the circular economy and the collaborative economy but also by the online sale of second-hand antiques symbolized by the success of the marketplace and the ad site The Good Corner in France. There is also competition from social and solidarity economy brands, buy-and-sell and deposit-sale stores. The players in the secondhand goods trade are essentially from shortness in France and are very located which can benefit the emerging online competition that is more global and inclusive.

However, the flea market is benefiting from the boom in the vintage and some niche modes such as the retro-gaming In addition, some flea markets have a reputation and prestige that make them festive places popular with tourists

Flea markets will therefore have to adapt to the evolution of new online commercial methods, but also to changes in consumer habits, with the popularity of antique furniture declining in France in recent years in favour of new, trendier and more connected furniture.






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