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Summary of our market study
The French market fluctuates between 8,000 and 10,000 spas a year, at an average price of €8,000 each. The market is estimated at between €64 and €80 million.
The global market is estimated at 200 billion US dollars.
France, with over 3.2 million private spas, ranks first in Europe and second worldwide after the USA in this sector.
The French public's quest for well-being is one of the main driving forces behind this boom. 42% of those surveyed put wellness at the top of their list of priorities, and 75% of young people say they are ready to take advantage of wellness facilities such as thalassotherapy.
The COVID-19 crisis acted as an unexpected gas pedal for the spa market. Sales rose by around 30% during the pandemic.
The hotel industry represents an important segment where spas are increasingly seen as an essential element in attracting customers. The presence of spas in almost half of all luxury hotels and high-end accommodations testifies to the importance attached to wellness in the hotel sector.
The camping sector is also contributing to market growth.
Sales and distribution channels for spas in France vary from manufacturer concessions to specialized networks and general distributors.
Players in the spa market
Manufacturers and distributors of major brands
- Jacuzzi France: Pioneer and long-time leader in the spa industry.
- Clairazur one of France's leading spa manufacturers,
- La Fabrique du Spa takes a unique approach to creating customized spas.Specialized spa distributors
- Ideal Spa
- Sundance Spa
- Spa Alina
- Spa Line
General distributors offering a wide range of products
- Irrijardin: A major player in the broader outdoor landscaping market, Irrijardin also offers spas.
to understand this market
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
A spa is a large or small bathtub equipped with jets of water and air. This mixture of air and water creates a whirlpool effect in the water, which is why spas are also known as "whirlpool baths". The result is a pleasant massage sensation on the submerged body.
There are different types of spa, depending on their purpose (private pools, hotel spas, etc.) and use (hotel spas, leisure complex spas, etc.). In addition, the shapes and materials of spas vary widely: above-ground spas, in-ground or semi-in-ground spas, concrete, steel, kit spas, etc.
With almost 3.2 million hot tubs by 2021, France is Europe's leading market for private hot tubs, and the world's second largest after the United States. This market experienced a slowdown in the early 2010s, but has since recorded a period of strong growth, culminating in a 28% increase in sales by 2021.
1.2 Global market
Between **** and ****, the global spa market is expected to grow at a CAGR of *.*%, from US$** billion to US$*** billion over the period.
spa market trends World, ****-*****, in billions of dollars Source: ****
The spa distribution market can be broken down into different segments: initial installation, and renovation/replacement. The latter ...
1.3 The French spa distribution market
The economic weight of the pool and spa sector is substantial:in ****, sales reached €*.* billion, the equivalent of the boating sector. The sector's dynamism is also illustrated by a high export rate among equipment manufacturers (***).
France boasts over *.** million private pools (***), according to the latest study by the FPP in ****, confirming ...
1.4 Containment as a market gas pedal
The number of basins sold and delivered rose sharply in ****.
+ **% of ponds sold in **** compared with **** + **.*% more private ponds delivered in **** than in **** + **.*% sales in **** compared with ****
trend in sales of private hot tubs France, ****, in Source: ****
The sales growth record was reached in August **** with +**% growth. Over the *ᵉ quarter ...
2 Demand analysis
2.1 French people's quest for well-being is the main driver of consumer demand
A worldwide survey by McKinsey & Company showed that** %of people consider well-being to be an important part of life. To be more precise,**% of those surveyed said that well-being is a top priority.**% of **-** year-olds say they are ready for a thalasso[***]
In the anxiety-inducing context of recent pandemic years, ...
2.2 Demand from hotel spas
Another important demand segment is the hotel network, for whom the spa is a new must-have in the hotel industry. It's time to take a look at the health of the hotel spa sector, but also at the trends specific to this segment.
Sector overview
In France, hotel spas recorded almost ...
2.3 Other markets involved in spa sales
There are other B*B demand segments that need to be analyzed.
Campsites
In ****, there were *,*** campsites in France. At these campsites, ** million customers spent a total of *** million nights. Making France the #* campground in Europe, with **% of the EU total, and the #*ᵉ in the world (***).
Breakdown of campsites by classification France, ...
3 Market structure
3.1 Market value chain
3.2 Spa manufacturing
Swimming pools and spas are a job-creating sector.
According to a recent survey conducted by the Fédération des Professionnels de la Piscine et du Spa (***), which brings together *,*** companies in the sector:
more than * out of ** companies intend to strengthen their teams by the end of the year **% want ...
3.3 Distribution channels
Spas for individuals and professionals can be sold through a number of distribution channels:
Theguide-piscine.frlists *,*** pool specialists and stores for spa purchase and installation.
Pool dealer circuit
Source: ****
le circuit des bainistes
spa specialist circuit still growing
4 Offer analysis
4.1 Offer typology
The different spa families
There are * main spa families:
classic rigid manufactured spas manufactured swim spas site-built spas
Sales by family France, ****, in value inside circle and in volume outside circle Source: ****
So, while classic rigid manufactured spas represent **.*% of sales by volume, they only account for **.*% of sales by ...
4.2 Innovation and spas
Traditional spa options
The massage pump , which allows you to vary the power of the massaging jets
Various jets: aero-jets (***)
Additional accessories: shelters, waterfall, light therapy, stereo system, LED lamp or even essential oil diffusers
High-tech in spas today
Manufacturers are coming up with more and more technological innovations, and we're ...
4.3 Spas designed with the environment in mind
Generally speaking, on the market, a classic spa for * people is estimated to consume between *,*** and *,*** kWh / year. The variation depends on various parameters, such as :
Spa dimensions and volume of water to be heated; Quality of tank insulation and components; Maintenance frequency of heating, hydromassage and filtration systems; Indoor vs. ...
5 Regulations
5.1 Current regulations
Rules for setting up private swimming pools
The installation of private swimming pools is subject to certain legal obligations formalized by the national urban planning code. These regulations also apply to the installation of spas.
Article R. ***-** stipulates that any private individual wishing to build an in-ground, semi-in-ground or above-ground ...
6 Positioning the players
6.1 Player segmentation
- L'Esprit Piscine (Groupement)
- Piscines de France Groupe
- Irrijardin
- Clairazur
- Sundance Spas (Jacuzzi)
- Hotspring (Masco Corp)
- Jacuzzi France
- Aquavia Spa
- ThermoSpas
- Dimension One Spas (Jacuzzi)
- Tropic Spa (Majestic Business SL)
- Quality Spa
List of charts presented in this market study
- Sales by family
- Average price by product family
- Spa market trends
- Trends in the private pool and spa market
- Estimated size of the French spa sales market
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Latest news
Record 10 franchises for Irrijardin by 2022. - 10/04/2023
- IrriJardin sales in 2022: €132 million (+4%).
- Number of ponds installed in France: 3 million, representing 0.15% of national water use, or around 40 million m3 per year.
- Leaks in French drinking water networks: over 1 billion m3 of water wasted every year.
- Number of pool professionals in France: 60,000.
- Growth in IrriJardin sales over the last 5 years: 80%.
- Number of IrriJardin employees: 800
- IrriJardin target for 2023: opening of 10 new franchises, reaching a total of 148 stores.
Irrijardin to open a record ten franchises by 2022 - 03/04/2023
- Opening of 10 new franchise stores in 2022.
- Recruitment of 102 people by 2022.
- Growth of 80% over the past 5 years.
- Sales forecast for 2023: 138.4 million euros.
- Expected opening of 10 new stores in France in 2023, taking the network to 150 points of sale.
- Opening of first store abroad, in Marrakech, Morocco.
- Construction of a future logistics platform in Meaux, France.
Wellness with the Jacuzzi. - 15/09/2022
- Jacuzzi has over 65 years of experience and innovation.
- Jacuzzi is a registered trademark and part of the Jacuzzi Group.
- The brand is present in France with over 50 certified distributors.
- Jacuzzi Group operates worldwide and integrates numerous brands.
- The company holds 250 international patents in the field of innovation.
- Jacuzzi Group continues to develop in France.
- Jacuzzi France won the Spa Innovation Award at the Equip'Hotel trade show.
- The brand offers a range of spas specially developed for professionals.
- The Jacuzzi spa range includes models with a contemporary design.
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The spa distribution market | France
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