Summary of our market study

The global spa market, with an emphasis on France, has displayed robust growth trends, driven primarily by a rising demand for wellness and wellbeing. France, with over 3.2 million private hot tubs by 2021, holds the leading position in Europe and is second in the world after the United States in this sector. The global market is expected to grow at a CAGR of 7.6% from 2021 to 2030, with an anticipated increase from US$95 billion to US$185 billion. In 2020, the French market saw the sale of around 8,000 to 10,000 spas annually, at an average price of €8,314 each, estimating the market size to be between €66,512 and €83,140 million.

Increased sales were fueled by the COVID-19 pandemic, with consumers shifting spending towards home well-being, a trend that boosted private hot tub sales by 28% in 2020. Other notable B2B segments include hotels and campsites, with high-end hotels showing a notable inclination towards spa installations. Distribution of spas involves manufacturers, specialists and general distributors, with companies like Jacuzzi France and Clairazur leading with sales of €18.6 million and €22.9 million in 2021, respectively. Regulations govern installation distances and safety standards set by the national urban planning code and AFNOR standards.

Evolving Priorities and Growth Trends in the French Spa Market

In recent years, the market for spas in France has seen a resurgence, with significant growth momentum marked by a 22% increase in new pools by 2021 and a 32% surge in market sales value. As the second-largest market for private hot tubs globally, France has surpassed the three million mark with rapid accelerations observed during the pandemic period. The French public's quest for well-being is a primary driver behind this boom. Concerns about stress relief, radiant skin, improved sleep, and overall wellness have been shifting consumer interests towards health and wellness activities.

These priorities gained heightened focus as McKinsey & Company's survey indicates—with around 42% of respondents placing wellness as a top life priority, and 75% of younger demographics expressing readiness for wellness-centred amenities like thalassotherapy. Moreover, the advent of COVID-19 acted as an unexpected accelerator for the spa market. With vacations and outdoor activities constrained, there was a significant consumer pivot towards enhancing in-home leisure, resulting in a 28% jump in sold ponds and a 27.5% increase in private pond deliveries in 2020 when compared to the previous year.

Apart from individual demand, the hotel industry represents a substantial segment where spas are increasingly seen as an essential feature for attracting clientele. The presence of spas in about half of luxury hotels and upscale accommodations manifests the significance attached to wellness in hospitality settings. Meanwhile, the camping sector is also contributing to market growth as campsites upgrade to incorporate luxurious wellness facilities. Despite the positive demand curve, the French spa market is not without barriers.

The overall economic context and personal life changes such as divorces have been detriments to purchase decisions, highlighting the sensitivity of the market to broader societal dynamics. Technological advances have also taken center stage, with the introduction of high-tech, connected spas. Users now have the luxury of controlling spa settings remotely via smartphones or tablets, enhancing convenience and potentially influencing consumer preferences.

From a market structure perspective, the sale and distribution channels of spas in France vary from manufacturer concessions and specialized networks to general distributors. With the spa manufacturing sector being recognized as a significant employment generator and the Propiscines® initiative emphasizing the professionalism in pool specialization, the market's service quality and job creation prospects appear robust. In terms of regulation, the French government mandates compliance with national urban planning codes and AFNOR standards, ensuring that installations adhere to safety and spatial guidelines. 

Prominent Players Shaping the Spa Market Landscape

The spa market is composed of a diverse range of participants, from manufacturers to specialist and general distributors. Each has carved out its own niche, providing an array of products and services to cater to the evolving needs of end consumers. Below is an overview of some of the key players in the spa industry as highlighted in the provided text.

 Leading Brand Manufacturers and Distributors

  • Jacuzzi France : A pioneer and longstanding leader in the spa industry, Jacuzzi France represents the iconic brand that has become synonymous with high-end hydrotherapy solutions. With an extensive product lineup, including various models of spas and related accessories, Jacuzzi France has established a solid reputation for quality and innovation.
  • Clairazur : As one of France's premier spa manufacturers, Clairazur has made a significant impact on the market with its extensive selection of spas, hot tubs, and hydromassage products. Committed to excellence, Clairazur continually invests in technology to offer luxurious and therapeutic experiences for its customers.
  • La Fabrique du Spa : Catering to those looking for customized spa solutions, La Fabrique du Spa takes a unique approach by crafting tailor-made spas. Their focus on personalization sets them apart from other market players, ensuring that clients receive a product that is perfectly suited to their individual needs and preferences.

Specialist Spa Distributors

  • Ideal Spa : As a specialist distributor, Ideal Spa focuses on delivering a specialized collection of spa products. Targeting consumers who prefer a more curated selection, they emphasise top-notch customer service and expert advice to guide clients in making the perfect spa choice.
  • Sundance Spa: With a reputation for providing premium spa options, Sundance Spa upholds high standards in spa wellness technology. Boasting advanced features and elegant designs, they cater to customers looking for a high-end spa experience.
  • Spa Alina : Distinguished by a broad assortment of spas and jacuzzis, Spa Alina is a significant player offering products that span various price ranges and feature sets. Their commitment to making spas accessible to a wider audience has been a key to their success.
  • Spa Line : Spa Line offers an exclusive range of spa products and places significant emphasis on customer satisfaction. By presenting an array of choices for potential spa owners, they have secured a strong position in the marketplace.

 General Distributors with Broad Offerings

  • Irrijardin : A major player in the broader outdoor living market, Irrijardin also provides spas.
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

A spa is a large or small bathtub equipped with jets of water and air. This mixture of air and water creates a whirlpool effect in the water, which is why spas are also known as "whirlpool baths". The result is a pleasant massage sensation on the submerged body.

There are different types of spa, depending on their purpose (private pools, hotel spas, etc.) and use (hotel spas, leisure complex spas, etc.). In addition, the shapes and materials of spas vary widely: above-ground spas, in-ground or semi-in-ground spas, concrete, steel, kit spas, etc.

With almost 3.2 million hot tubs by 2021, France is Europe's leading market for private hot tubs, and the world's second largest after the United States. This market experienced a slowdown in the early 2010s, but has since recorded a period of strong growth, culminating in a 28% increase in sales by 2021.

1.2 Global market

Between **** and ****, the global spa market is expected to grow at a CAGR of *.*%, from US$** billion to US$*** billion over the period.

spa market trends World, ****-*****, in billions of dollars Source: ****

The spa distribution market can be broken down into different segments: initial installation, and renovation/replacement. The latter ...

1.3 The French spa distribution market

The economic weight of the pool and spa sector is substantial:in ****, sales reached €*.* billion, the equivalent of the boating sector. The sector's dynamism is also illustrated by a high export rate among equipment manufacturers (***).

France boasts over *.** million private pools (***), according to the latest study by the FPP in ****, confirming ...

1.4 Containment as a market gas pedal

The number of basins sold and delivered rose sharply in ****.

+ **% of ponds sold in **** compared with **** + **.*% of private ponds delivered in **** compared with **** + **.*% sales in **** compared with ****

trend in sales of private hot tubs France, ****, in Source: ****

The sales growth record was reached in August **** with +**% growth. Over the *ᵉ quarter ...

2 Demand analysis

2.1 French people's quest for well-being is the main driver of consumer demand

A worldwide survey by McKinsey & Company showed that** %of people consider well-being to be an important part of life. To be more precise,**% of those surveyed said that well-being is a top priority.**% of **-** year-olds say they are ready for a thalasso[***]

In the anxiety-inducing context of recent pandemic years, ...

2.2 Demand from hotel spas

Another important demand segment is the hotel network, for whom the spa is a new must-have in the hotel industry. It's time to take a look at the health of the hotel spa sector, but also at the trends specific to this segment.

Sector overview

In France, hotel spas recorded almost ...

2.3 Other markets involved in spa sales

There are other B*B demand segments that need to be analyzed.

Campsites

In ****, there were *,*** campsites in France. At these campsites, ** million customers spent a total of *** million nights. Making France the #* campground in Europe, with **% of the EU total, and the #*ᵉ in the world (***).

Breakdown of campsites by classification France, ...

3 Market structure

3.1 Market value chain

3.2 Spa manufacturing

Swimming pools and spas are a job-creating sector.

According to a recent survey conducted by the Fédération des Professionnels de la Piscine et du Spa (***), which brings together *,*** companies in the sector:

more than * out of ** companies intend to strengthen their teams by the end of the year **% want ...

3.3 Distribution channels

Spas for individuals and professionals can be sold through a number of distribution channels:

Theguide-piscine.frlists *,*** pool specialists and stores for spa purchase and installation.

Pool dealer circuit

Source: ****

le circuit des bainistes

spa specialist circuit still growing

4 Offer analysis

4.1 Offer typology

The different spa families

There are * main spa families:

classic rigid manufactured spas manufactured swim spas site-built spas

Sales by family France, ****, in value inside circle and in volume outside circle Source: ****

So, while classic rigid manufactured spas represent **.*% of sales by volume, they only account for **.*% of sales by ...

4.2 Innovation and spas

Traditional spa options

The massage pump , which allows you to vary the power of the massaging jets

Various jets: aero-jets (***)

Additional accessories: shelters, waterfall, light therapy, stereo system, LED lamp or even essential oil diffusers

High-tech in spas today

Manufacturers are coming up with more and more technological innovations, and we're ...

4.3 Spas designed with the environment in mind

Generally speaking, on the market, a classic spa for * people is estimated to consume between *,*** and *,*** kWh / year. The variation depends on various parameters, such as :

Spa dimensions and volume of water to be heated; Quality of tank insulation and components; Maintenance frequency of heating, hydromassage and filtration systems; Indoor vs. ...

5 Regulations

5.1 Current regulations

Rules for setting up private swimming pools

The installation of private swimming pools is subject to certain legal obligations formalized by the national urban planning code. These regulations also apply to the installation of spas.

Article R. ***-** stipulates that any private individual wishing to build an in-ground, semi-in-ground or above-ground ...

6 Positioning the players

6.1 Player segmentation

  • L'Esprit Piscine (Groupement)
  • Piscines de France Groupe
  • Irrijardin
  • Clairazur
  • Sundance Spas (Jacuzzi)
  • Hotspring (Masco Corp)
  • Jacuzzi France
  • Aquavia Spa
  • ThermoSpas
  • Dimension One Spas (Jacuzzi)
  • Tropic Spa (Majestic Business SL)
  • Quality Spa

List of charts presented in this market study

  • Sales by family
  • Average price by product family
  • Spa market trends
  • Trends in the private pool and spa market
  • Estimated size of the French spa sales market
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Latest news

Record 10 franchises for Irrijardin by 2022. - 10/04/2023
  • IrriJardin sales in 2022: €132 million (+4%).
  • Number of ponds installed in France: 3 million, representing 0.15% of national water use, or around 40 million m3 per year.
  • Leaks in French drinking water networks: over 1 billion m3 of water wasted every year.
  • Number of pool professionals in France: 60,000.
  • Growth in IrriJardin sales over the last 5 years: 80%.
  • Number of IrriJardin employees: 800
  • IrriJardin target for 2023: opening of 10 new franchises, reaching a total of 148 stores.
Irrijardin to open a record ten franchises by 2022 - 03/04/2023
  • Opening of 10 new franchise stores in 2022.
  • Recruitment of 102 people by 2022.
  • Growth of 80% over the past 5 years.
  • Sales forecast for 2023: 138.4 million euros.
  • Expected opening of 10 new stores in France in 2023, taking the network to 150 points of sale.
  • Opening of first store abroad, in Marrakech, Morocco.
  • Construction of a future logistics platform in Meaux, France.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

L'Esprit Piscine (Groupement)
Piscines de France Groupe
Irrijardin
Clairazur
Sundance Spas (Jacuzzi)
Hotspring (Masco Corp)
Jacuzzi France
Aquavia Spa
ThermoSpas
Dimension One Spas (Jacuzzi)
Tropic Spa (Majestic Business SL)
Quality Spa

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