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MARKET SUMMARY

1.1 Definition

It is important to distinguish thalassotherapy from spas, as they cover two different activities.

The term thalassotherapy refers to all therapeutic and wellness treatments that can be provided using substances from the marine environment (e.g. seawater, mud). Generally recommended for those suffering from fatigue and arthritis, thalassotherapy should be located by the sea or ocean (English Channel, Atlantic and Mediterranean).

A wellness center, on the other hand, does not have such obligations. Synonymous with well-being and luxury, a spa offers the customer a moment of calm through beauty treatments and relaxation sessions. While most of the spas are managed independently, some have been created in luxury hotels.

However, this study will not include balneotherapy, also known as thermal care, which uses thermal water. Bathing stays, unlike those spent in thalassotherapy and spas, can be reimbursed by health insurance under certain conditions.

The health and wellness market in France, estimated at 19.8 billion euros in 2018 according to Euromonitor, is growing more slowly than the global market. Thalassotherapy centres and spas have therefore had to be modernised in order to differentiate themselves from each other, with spas increasingly presenting themselves as a more accessible alternative to thalassos.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (3)

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

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The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


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The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


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