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MARKET SUMMARY

1.1 Definition and scope of study

Aromatherapy consists in using essential oils for medicinal purposes. This market thus operates at the intersection of essential oils and phytotherapy, a discipline that consists in practising medicine based on natural plant active ingredients.

Some essential oils are used for lack of sleep, digestive problems or respiratory problems.

Undoubtedly in fashion, the global aromatherapy market is growing and is expected to remain so until 2026, with an estimated average annual growth rate of 10.4%.

Since 2012, the French market has experienced a significant increase in sales of essential oils mainly distributed in pharmacies, parapharmacies and speciality stores making France a European leader.

Herbal treatments are gradually being introduced to professionals and patients and the market is dynamic, driven by the development of the online sale and the expansion of major players in the sector such as Puressential.

 

1.2 Strong growth forecasts on the global market

According to a report by Grand View Research, the global aromatherapy market is expected to reach *.* billion by **** with a CAGR of **.*% over the forecast period. This growth can be attributed to an increased awareness of the therapeutic benefits of essential oils.
Size of the global aromatherapy market, in billions of ...

1.3 Key figures of the national market

In order to establish the scope of the French aromatherapy market, it may be relevant to study the evolution of sales of essential oils in pharmacies whose data from Openhealth allows us to have a comprehensive overview. Nevertheless, according to one report France AgriMer published in January ****, pharmacy sales of aromatherapy ...

DEMAND ANALYSIS

2.1 Natural medicine and phytotherapy

France is the leading market in Europe with €*** million in revenue in **** and a growth rate of *.*%, which is expected to stabilise at around *% until ****. Phytotherapy is therefore one of the most dynamic segments. [***]
At the institutional level, more than *,*** practitioners recognized that they were using or supporting the practice of ...

2.2 Typology of essential oil users

The website plante-essentielle.com conducted a survey of *** respondents to establish a profile of the different types of essential oil users in France.
According to this source, we first notice a clear predominance of women on men; they were **% that year to use essential oils, against **% male.
Another interesting fact, for ...

MARKET STRUCTURE

3.1 Organisation of the supply chain

The aromatherapy sector is part of the essential oils sector, and more precisely of the health section. Most aromatherapy products are then sold in bulk to traders who then forward them to distributors before it reaches the hands of the end customers.
Upstream sector of the aromatherapy industry

Source: ****
The actions ...

3.2 Focus on the essential oil manufacturing sector

France had more than *** companies manufacturing flavours and essential oils in ****, employing an average of less than ** people and generating a turnover of * million euros on average [***]. The market for the manufacture of essential oils in France is very fragmented and traditional.
However, the French market is dominated by large companies ...

3.3 Distribution in pharmacies and parapharmacies

**% of aromatherapy product sales are sold in pharmacies and parapharmacies, the rest being sold by specialized stores.
In ****, according to a study conducted by Xerfi, sales of parapharmacy products will increase by *.*% in value. This increase is mainly driven by pharmacies, which represent nearly **% of total parapharmacy sales. Mega-pharmacies are the ...

3.4 Pharmacies, parapharmacies and pharmaceutical industry

Pharmaceutical industry production in France and Europe increased by about *% in **** in volume [***]. In the same year, the turnover of these companies was estimated at **.* billion euros.
In ****, pharmacy sales were approximately **.* billion euros with a gross margin of approximately **%. They also had about **% market share in parapharmaceutical products [***]
On the ...

3.5 Puressentiel: French leader and leading global player

According to the founders of this company created in ****, Puressentiel would have a **.*% market share in pharmacies and parapharmacies [***]. Thus, the company realizes **% of its sales on the "natural health" axis before essential oils (***).
For the year ****, Puressentiel achieved a turnover of ** million euros, up to *%. The company is aiming for ...

ANALYSIS OF THE OFFER

4.1 Evolution of sales by volume units

Manufacturers of aromatherapy products generally present their concentrate in liquid form in vials of varying sizes. According to a France AgriMer report based on OpenHealth data, the most popular flakes are by far the **mL capacities (***) vials.
Value sales of aromatherapy products in pharmacies per volume units (***)

Source: ****
It represents a ...

4.2 The main essential oils sold in pharmacies

According to FranceAgriMer, the main essential oils purchased in pharmacies are tea tree, fine lavender and peppermint.
It can be seen that they are mainly essential oils for ear, nose and throat disorders like tea tree, ravintsara, radiated and globular eucalyptus. Peppermint is intended for digestive problems and migraines, lemongrass to ...

4.3 Average prices for a 10mL vial: helichrysum at the top

Average prices of aromatherapy products were overall on the fall between **** and ****, down from **€ to **€. This trend is most visible for material products, while plant oils increased very slightly.
Average price evolution between **** and ****

By order: materials, vegetable oils, unitary essential oils, essential oil complexes
Source: ****
The helichrysum is by far ...

RULES AND REGULATIONS

5.1 Current regulation

An essential oil is defined as a "volatile odorous substance produced by certain plants that can be extracted in liquid form" obtained by distillation. This substance does not contain any fats.
Essential oils must all have a certain specific function. Distributors are required to be transparent and to inform consumers on ...

5.2 Oils reserved for sale in pharmacies

Essential oils delivered only in pharmacies must be conform to pharmaceutical quality at national and European level. These standards specify the exact name of the essential oils.
These fifteen essential oils are identified as having a negative benefit/risk ratio; it is therefore preferable not to deliver them. They are only ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Puressentiel
  • Omega Pharma
  • Inula (ex Pranarôm)
  • Givaudan
  • Argeville
  • Biolandes
  • Nactis
  • Firmenich
  • IFF
  • Symrise
  • Arkopharma
  • Solinest
  • Pierre Fabre

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti