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MARKET OVERVIEW

1.1 Market definition and scope

Dietetic foods are one of the components of the global nutrition-health market. dietetic foods are defined as "foods intended for particular nutritional uses which, by virtue of their particular composition or manufacturing processes, are clearly distinguishable from foodstuffsfor normal consumption, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose. foodstuffs, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose".

In recent years, this market has seen its growth accelerate (+25% between 2015 and 2020). This growth can be explained by important demographic phenomena such as the increase in the number of overweight people and the increase in the number of diabetics in France. However, this market is strongly competed by other healthy food trends such as natural products, home-made and organic food.

On this growing market, newcomers are developing (notably the large food groups but also the players in mass distribution with the development of their own brands) and the phenomenon of concentration is intensifying(via the external growth of many majors in the food industry such as Herta or Danone). Faced with this situation, specialized players such as ABCD Nutrition are conquering new niches with the launch of new products or new brands, such as Naten in the cookies department.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.