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Summary and extracts
1 Market overview
1.1 Market definition and scope
Dietetic foods are considered one of the segments of the global nutrition-health market. They can be defined as "foodstuffs intended for particular dietary uses which, by virtue of their particular composition or the special processes involved in their manufacture, are clearly distinguishable from foodstuffs for everyday consumption , which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose". which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose ".
In France, this segment of the market has seen significant growth and sustained development since the 1990s.
These can be divided into several categories. These include :
- Food supplements (vitamins, minerals, omega-3s, probiotics, etc.) consumed by nearly 60% of French people [Synadiet]
- Meal replacements (shakes, protein bars, diet soups)
- Allergen-free products (gluten-free, lactose-free): it is estimated, for example, that 1% of the European population suffers from celiac disease.
- Organic and natural products (certain organic foods, superfoods, vegan products), with the organic market set to reach nearly 13 billion euros by 2022, thanks to growing demand for responsible, sourced products.
- Slimming products (appetite suppressants, fat burners, detox teas)
The market for diet foods has been growing for some thirty years, driven in particular by public awareness of the correlation between healthy eating and good health. This awareness has accelerated with the diagnosis of certain diet-related diseases such as celiac disease and diabetes, the increase in the number of overweight people, and the desire to consume in a more environmentally-friendly way(veganism, flexitarianism, etc.).
In this growing market, new entrants are emerging (notably the major food groups, but also mass retailers with the development of their own diet brands). At the same time, concentration is intensifying, with many food industry giants such as Herta and Danone embarking on external growth strategies to strengthen their position. Faced with this situation, specialist players such as ABCD Nutrition are conquering new niches with the launch of new products or new brands, such as Naten, aninnovative cookie brand.
1.2 Strong growth in the global health and wellness food market
The global health and wellness food market is in continuous expansion. It is valued at nearly $***.** billion in **** and is expected to reach a value of $*,***.** billion by ****, with a CAGR of *.**% during the forecast period from **** to ****, according to the Data bridge report
This market encompasses all products that contribute ...
1.3 Recent growth in diet foods in France
Insee provides the size of the market in ****, as well as theannual sales index for the "fabrication of homogenized and dietetic foods" (***).
Category **.**Z (***) includes : the manufacture of foodstuffs for special dietary uses: homogenized preparations for children low-energy or reduced-energy foods for weight control purposes dietetic foods for special medical purposes low-sodium ...
2 Demand analysis
2.1 Demand demographics: food-related health problems on the rise
Obesity and overweight
Obesity and overweight are a global public health problem whose incidence continues to rise. Since ****, the WHO states that the number of obese people in the world has tripled.
In France, the proportion of the population affected by obesity or overweight rose by *% between **** and ****(***), from **.*% to **.*%. In ...
2.2 Focus on demand for gluten-free products
Worldwide, the size of the gluten-free food market has been estimated at nearly $**.* billion in ****, and is expected to grow by **.*% between **** and **** , according to Global Market Insights.
In France, according to the Ministry of the Economy, it is estimated that around **% of "conventional" food products contain gluten.
Given this figure, ...
2.3 French people's keen interest in health, diet and nutrition
According to the survey below,the French are particularly concerned (***) about the effects of food on their health. about the effects of food on their health, which could be behind their desire to consume diet products.
Concerns about the effects of food on health France, ****, in Source: ****
To maintain or improve ...
2.4 Consumers suspicious and demanding about product quality and origin
Where the product comes from is the first piece of information most consumers notice when buying their products (***). This is followed by information such as "no additives", "***% natural origin", brand name and nutri-score. This shows that consumers are particularly interested in quality information , i.e. product composition and origin.
Most important ...
2.5 Major trends in food market demand
According to a study carried out byAgence Bio in ****, over the past * years, the French have made significant changes to their purchasing habits and eating habits. On average, **% have made changes. The following chart shows the main changes:
Changes in purchasing habits and eating habits France, ****, in Source: ****
In addition, several ...
3 Market structure
3.1 Strong indirect competition
The French population is increasingly aware of the need to eat better, and while some people are turning to diet foods to control their diet, they are not the only alternative for eating better. Numerous alternative products to diet foods exist, indirectly competing with diet foods.
In fact, according to the ...
3.2 Two categories of players structure the market
The health food market is largely concentrated around two types of player.
The first is made up of the traditional players in the health food sector, who are positioned exclusively or almost exclusively on health foods, and the start-ups who propose the development of innovative products. The second is made up ...
3.3 Production that expands with consumer trends
The production of dieteticfoods can be classified under NAF code **.**Z. Category **.**Z (***) includes :
the manufacture of foodstuffs intended for particular nutritional uses: homogenized preparations for children low-energy or reduced-energy foods for weight control purposes dietetic foods for special medical purposes low-sodium foods, including low-sodium and sodium-free dietary salts gluten-free foods foods ...
3.4 Distribution channels for diet products
There are four main sales channels for diet products:
Supermarkets: Système U, Carrefour, Auchan, Leclerc, Intermarché... Thespecialty storessuch as Naturalia or Biocenter Pharmacies and parapharmacies [***] Online stores, such as bienmanger.com, webecologie tout-sans-gluten.com or noglutenshop.com. Some brands also have their own online stores, such as Eurodiet or ...
4 Offer analysis
4.1 Significant price increases for diet foods
The three main dimensions of the Dietetic Sector are slimming, gluten-free and sports products.We propose here a price comparison of a basic basket between dietetic products and their "classic" equivalents. We can see from the following table thatthe prices of diet products, whatever the category, are generally much higher than ...
4.2 Supply trends: foodservice enters the segment
The foodservice sector has particularly invested in the health food segment.
The healthy offer
Firstly, the range of "healthy" restaurants is growing rapidly in France. This trend concerns all types of restaurants, even gourmet ones, with nearly **% of them offering a vegetarian menu. [***]
Secondly, many brands offer home delivery of diet ...
5 Regulations
5.1 Diet food regulations
European Directive **/***/EEC defines dietetic foods as "foodstuffs intended for particular nutritional uses which, by virtue of their particular composition or particular manufacturing processes, are clearly distinguishable from foodstuffs for normal consumption, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate ...
5.2 Focus on "gluten-free" regulations
Certain foods considered dietary may be subject to additional regulations. This is the case, for example, for gluten-free products, which are regulated as follows:
Among the existing regulations, we can cite European Commission Implementing Regulation (***) no. ***/**** of July **, **** on requirements for the provision of information to consumers on the absence or ...
6 Positioning the players
6.1 Segmentation
- +Simple.fr
- Danone Groupe
- Fleury Michon
- Ekibio (Groupe Lea Biodiversité)
- ABCD Nutrition
- Biscuits Bouvard Groupe
- Bjorg (Ecotone)
- Lactalis Groupe
- Nutrition & Santé Groupe
- PiLeJe
- Nestlé Groupe
- Unilever Groupe
- Ebro Foods Group
- Famille Mary (Léa Nature Groupe)
- Lea Nature Groupe
- Olga Groupe (Triballat Noyal)
List of charts presented in this market study
- Size of the global health and wellness food market
- Size of the diet food market in France
- Breakdown of supermarket sales by category (market share by volume)
- Trends in obesity and overweight in the French population
- Trends in obesity in the population by gender
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Latest news
Unilever in talks with funds to sell Ben & Jerry's and Magnum for 18 billion euros - 22/07/2024
- overall, ice cream will account for just 13% of sales in 2023 (59.6 billion euros)
Unilever to cut 3,200 jobs by the end of 2025 - 16/07/2024
- Total number of job cuts announced: 7,500 people
- - Number of job cuts in Europe: 3,200 people
- - Percentage of European employees affected: one-third
- - Main locations concerned : London and Rotterdam
- - Disposal of ice cream division planned by end 2025: current value around 8 billion euros
- - Offer received for Knorr-branded liquid soups business in France: from Sill Entreprises group
- - Announced sale of Elida Beauty subsidiary: completion scheduled for 2024
- - Sale of Dollar Shave Club brand: to Nexus Capital Management
Compagnie Léa Nature acquires ABCD Nutrition's bulk business - 22/05/2024
- - Compagnie Léa Nature acquires ABCD Nutrition's bulk business to strengthen its consumer bulk business
- - Bulk market: 850 million euros
- - 2 million regular buyers of bulk products in France Bulk business growing since early 2023
- - Compagnie Léa Nature: 75 products under the Jardin Bio brand
- - ABCD Nutrition refocuses on gluten-free products and fresh bakery products
At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
- The adult medical nutrition market is estimated at several billion euros worldwide.
- - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
- - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
- - The total investment for this project is 70 million euros
- - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
- - Sales for Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
- - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
- Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
- Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
- Growth of 6.7% for this division in 2023.
- Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
- Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
- Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Lactalis group considers a pause in acquisitions - 18/04/2024
- China's demand for milk powder collapsed by 38% as a result of the economic crisis.
- Japan's cheese imports fell by 7%. In the Philippines, by 26%, and in Indonesia, by 13%.
- France, Lactalis' biggest market, accounting for almost 20% of sales
- sales of 29.5 billion euros, up 4.3%, thanks in part to its four acquisitions.
- Lactalis remains one of the world's Top 10 food companies
- 4 operations by 2023:
- Marie Morin in Canada (sales €25 million), a Canadian specialist in baked desserts
- DPA (350 million euros), the world's leading yogurt producer.
- Italy's Ambrosi (400 million euros), with its Grana Padano and Parmesan cheeses.
- British dairy specialties distributor Hawkridge (9 million euros in sales)
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