Summary of our market study

The French health food market is valued at €2.8 billion.

worldwide, the health and wellness food market is expected to grow from $733 billion in 2020 to $1,000 billion in 2026. This rise is due to increasing health problems, such as rising rates of obesity and diabetes,

Demand for gluten-free products is high, accounting for a third of sales in the dietary sector. More and more people are adopting gluten-free diets for health reasons or as a matter of personal choice.

Major food groups and companies specializing in diet products are the main players in this market.

The prices of diet products are significantly higher than those of their standard equivalents, with some diet products costing up to eight times as much.

Regulations such as European Directive 89/398/EEC and Regulation 1924/2006 play a crucial role in monitoring the market.

Growing health awareness boosts demand for diet foods

Diet foods compete with natural, homemade and organic foods.

In recent years, demand for diet foods in France has boomed, fuelled by an acceleration in demographic health issues such as obesity and diabetes. The market has grown by around 25%.

Diabetes management has progressed, and the number of people treated for the condition has risen from 3 to 4 million in the space of just three years, the majority of them suffering from type 2 diabetes.

people over 55 have higher rates of overweight and obesity.

The gluten-free market sector accounts for a substantial share of health food sales. They attract both people with celiac disease and a growing number of "gluten-sensitive" consumers. Popular diets such as flexitarianism are gaining ground with a minority of the population, and "free" diets (gluten-free, lactose-free) are making headway.

Sports nutrition is also a booming segment, contributing to the growth of sports-related dietary products.

Diet food market players

  • Specialized nutrition experts

    • ABCD Nutrition, Naten brand and Nutrisens focus on the development of diet foods.

    • Herbalife and Pro Dietic - Meeting the needs of specialized diets

  • Global food conglomerates

    • Nestlé, Danone, Unilever and Ebro Foods are active in the health food market. Danone has acquired WhiteWave and Earth Island.

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1 Market overview

1.1 Market definition and scope

Dietetic foods are one of the components of the global nutrition-health market. dietetic foods are defined as "foods intended for particular nutritional uses which, by virtue of their particular composition or manufacturing processes, are clearly distinguishable from foodstuffsfor normal consumption, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose. foodstuffs, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose".

In recent years, this market has seen its growth accelerate (+25% between 2015 and 2020). This growth can be explained by important demographic phenomena such as the increase in the number of overweight people and the increase in the number of diabetics in France. However, this market is strongly competed by other healthy food trends such as natural products, home-made and organic food.

On this growing market, newcomers are developing (notably the large food groups but also the players in mass distribution with the development of their own brands) and the phenomenon of concentration is intensifying(via the external growth of many majors in the food industry such as Herta or Danone). Faced with this situation, specialized players such as ABCD Nutrition are conquering new niches with the launch of new products or new brands, such as Naten in the cookies department.

List of charts presented in this market study

  • Size of the global health and wellness food market
  • Breakdown of sales (in value)
  • Size of the health food market
  • Evolution of obesity and overweight in the French population
  • Evolution of obesity in the population by gender
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Latest news

At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
  • The adult medical nutrition market is estimated at several billion euros worldwide.
  • - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
  • - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
  • - The total investment for this project is 70 million euros
  • - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
  • - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
  • - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
  • Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
  • Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
  • Growth of 6.7% for this division in 2023.
  • Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
  • Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
  • Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
  • - Fleury Michon sales: 795 million euros.
  • - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
  • - Target market: 50% of consumers in France claim to be flexitarians.
  • - Annual decline in the pork ham market: 2% to 3% in volume since 2015
  • - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
  • fleury Michon's "nitrite-free" market share: 62% of sales.
Danone opens a second plant for plant-based products in France - 12/02/2024
  • Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
  • Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
  • Production, mainly of oat juice cartons, is 90% destined for Europe.
  • Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
  • Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
  • Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
  • In France, ultra-fresh products are deeply rooted in diets.
  • Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
  • The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
  • More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
  • Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
  • Retail chains are present under their own brands (MDD).
Nestlé sells its Natur baby food products to FNB - 06/02/2024
  • nestlé is the world's number one food company.
  • FNB is a French investment fund specializing in small and medium-sized food companies.
  • Nestlé is in exclusive negotiations with FNB to sell its baby food business in France.
  • The products concerned are NaturNes baby food jars, Babicao and Babivanille infant powders, and the P'tit yogurt range.
  • These products are produced at the Arches plant.
  • Worldwide sales of Nestlé infant formulas rose by more than 10%.
Suppliers refuse to accept Lactalis' proposed milk price increase - 05/02/2024
  • - The price revised in January by Lactalis is 405 euros per 1000 liters, increased to 420 euros per 1000 liters in 38/32 for February.
  • - Taking all premiums into account, the remuneration paid to producers was 460 euros per 1000 liters for the first two months of the year.
  • - Unell, which represents over 4,000 dairy farms, delivers over 2 billion liters of milk to Lactalis.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

+Simple.fr
Danone Groupe
Fleury Michon
Ekibio (Groupe Lea Biodiversité)
ABCD Nutrition
Biscuits Bouvard Groupe
Bjorg (Ecotone)
Lactalis Groupe
Nutrition & Santé Groupe
PiLeJe
Nestlé Groupe
Unilever Groupe

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