Summary of our market study
The French health food market is valued at €2.8 billion.
worldwide, the health and wellness food market is expected to grow from $733 billion in 2020 to $1,000 billion in 2026. This rise is due to increasing health problems, such as rising rates of obesity and diabetes,
Demand for gluten-free products is high, accounting for a third of sales in the dietary sector. More and more people are adopting gluten-free diets for health reasons or as a matter of personal choice.
Major food groups and companies specializing in diet products are the main players in this market.
The prices of diet products are significantly higher than those of their standard equivalents, with some diet products costing up to eight times as much.
Regulations such as European Directive 89/398/EEC and Regulation 1924/2006 play a crucial role in monitoring the market.
Growing health awareness boosts demand for diet foods
Diet foods compete with natural, homemade and organic foods.
In recent years, demand for diet foods in France has boomed, fuelled by an acceleration in demographic health issues such as obesity and diabetes. The market has grown by around 25%.
Diabetes management has progressed, and the number of people treated for the condition has risen from 3 to 4 million in the space of just three years, the majority of them suffering from type 2 diabetes.
people over 55 have higher rates of overweight and obesity.
The gluten-free market sector accounts for a substantial share of health food sales. They attract both people with celiac disease and a growing number of "gluten-sensitive" consumers. Popular diets such as flexitarianism are gaining ground with a minority of the population, and "free" diets (gluten-free, lactose-free) are making headway.
Sports nutrition is also a booming segment, contributing to the growth of sports-related dietary products.
Diet food market players
- Specialized nutrition experts
- ABCD Nutrition, Naten brand and Nutrisens focus on the development of diet foods.
- Herbalife and Pro Dietic - Meeting the needs of specialized diets
- ABCD Nutrition, Naten brand and Nutrisens focus on the development of diet foods.
- Global food conglomerates
- Nestlé, Danone, Unilever and Ebro Foods are active in the health food market. Danone has acquired WhiteWave and Earth Island.
- Nestlé, Danone, Unilever and Ebro Foods are active in the health food market. Danone has acquired WhiteWave and Earth Island.
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Summary and extracts
1 Market overview
1.1 Market definition and scope
Dietetic foods are one of the components of the global nutrition-health market. dietetic foods are defined as "foods intended for particular nutritional uses which, by virtue of their particular composition or manufacturing processes, are clearly distinguishable from foodstuffsfor normal consumption, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose. foodstuffs, which are suitable for the stated nutritional purpose and which are marketed in such a way as to indicate that they meet that purpose".
In recent years, this market has seen its growth accelerate (+25% between 2015 and 2020). This growth can be explained by important demographic phenomena such as the increase in the number of overweight people and the increase in the number of diabetics in France. However, this market is strongly competed by other healthy food trends such as natural products, home-made and organic food.
On this growing market, newcomers are developing (notably the large food groups but also the players in mass distribution with the development of their own brands) and the phenomenon of concentration is intensifying(via the external growth of many majors in the food industry such as Herta or Danone). Faced with this situation, specialized players such as ABCD Nutrition are conquering new niches with the launch of new products or new brands, such as Naten in the cookies department.
List of charts presented in this market study
- Size of the global health and wellness food market
- Breakdown of sales (in value)
- Size of the health food market
- Evolution of obesity and overweight in the French population
- Evolution of obesity in the population by gender
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the health food market | France
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