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MARKET OVERVIEW

1.1 Market definition

Ready-made meals are fast food products, they are dishes that only need to be reheated, or only slightly prepared, before being eaten . They can be found in different forms: canned, vacuum-packed or frozen. According to the INSEE definition, ready-made meals are prepared dishes that are ready to be eaten (prepared, seasoned or cooked)

These ready-to-eat products are distributed in consumer goods stores or small local shops, and allow employees, or families, to eat easily, avoiding the worries of cooking at home

Today we are witnessing a income diversification - in terms of quantity and quality - and of the foods used - meat, vegetables, seafood, fish - to suit new market segments including quality requirements are more important This is particularly so after the scandals that hit the market in 2013 with the horse meat fraud

The chain of production also tends to become more complex with distributors who are starting to manufacture their own products, and with the emergence of these start-ups of ready-made meals, which seek to challenge the control of a few large corporations

The world market for ready-made meals is growing and according to specialists, this market will experience an average growth of around 5.5% per year between 2019 and 2027

However, the French market is more mature and therefore less dynamic. A threat hangs over ready-made meals, which are considered to be unhealthy by part of the population, and the market will have to overcome this vision to continue to evolve. However, there are many innovations in this market and they are paying off. Most manufacturers offer new ranges vegetarian, gluten-free, and some are even investing in biodegradable packaging

The players in this market are ready meal manufacturers such as Sodebo, Fleury Michon, etc., but also super and hypermarkets where most ready meals are sold. We can think of Carrefour, Auchan, but also smaller shops such as Franprix or grocery stores. Sometimes the distribution signs can also be manufacturers: this is the case of Carrefour, Franprix or Marks and Spencer. There are also digital players such as Weight Watchers who deliver individual ready meals, for consumption at home and away from home

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

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Azelie P.

Market Research Analyst @Businesscoot

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.