French market
The soup market in France
Soup is a liquid culinary preparation, most often based on cooked vegetables, which can be served hot or cold.
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Soup is a liquid culinary preparation, most often based on cooked vegetables, which can be served hot or cold.
Generally speaking, soup is made up of vegetables and legumes, such as beans or lentils, but these ingredients are sometimes combined with animal proteins (meat, fish, milk, eggs, cheese), fats or oils.animal proteins (meat, fish, milk, eggs, cheese), fats (lard, butter, oils, creme fraiche) and, more rarely, fruit.
Different types of soup can be distinguished (non-exhaustive list):
Vegetable soups (fresh, canned, instant, dehydrated);
Cold soups (gazpacho);
Fish soups (bisque).
A standard of practice exists for vegetable soups, to provide consumers with a guarantee of quality: to qualify for the "soup" label, a product must contain at least 40% vegetables. Otherwise, the product will be considered a vegetable juice.
In 2023, the European soup production market was worth 2.29 billion euros. While the French soup market had been on a downward trend since 2013, in 2023 soup production sales in France rose by 35%, and the coverage rate, which had fallen considerably in recent years, rose by 9 percentage points to 37%.
While soup brands have redoubled their efforts in recent years to better segment their products and give industrial soups a new commercial lease of life with new recipes, inflation and the French's consumption trade-offs are driving down sales in the most highly-valued sectors, such as organic soups, which fell by 10% in volume in 2023.
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