Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The term soup refers to a specific category of soup that is prepared using different ingredients and eaten with bread or croutons as an accompaniment. Soup is usually used either as an appetizer or as a first course. The main ingredients that are used to prepare the soup are meat or vegetable broth, stale bread and grated cheese. This study focuses on the types of ready-to-eat soups that are easily available in any supermarket today. 

Globally, the soup market was valued $16.1 billion in 2018 and the compound annual growth rate (CAGR), between 2019 and 2025, is estimated to be 3.0%. This large growth is due to the fact that more and more people are aware of the benefits of a proper and healthy diet. 

The Italian market for ready-to-eat soups has always been constant, but as stated by the Nielsen Observatory in Italy between the years 2018 and 2019 there has been a real boom in sales (up 28% compared to the previous year).

There are three main trends for the coming years: greater differentiation, more sustainable packaging and an increase in e-commerce. Regarding the first trend, given the market opportunity, more companies are selling both fresh, frozen and canned soups with more different ingredients and recipes. In addition, players in the sector are aiming to have containers that are 100% organic or reusable in other ways (after eating the soup, the container remains a bowl that can be used for other meals). Finally, several studies show that by the year 2027 the main sales channel for ready-to-eat soups will not be the supermarket but e-commerce.

The companies with the best results in terms of products sold in Italy are: Findus, Knorr, Buitoni and Orogel.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2
Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2
Amaury de Balincourt
Linkedin logo

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane Essadiq

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules Decour

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.