Content of the study:
The soup market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

The term soup refers to a specific category of soup that is prepared using different ingredients and eaten with bread or croutons as an accompaniment. Soup is usually used either as an appetizer or as a first course. The main ingredients that are used to prepare the soup are meat or vegetable broth, stale bread and grated cheese. This study focuses on the types of ready-to-eat soups that are easily available in any supermarket today. 

Globally, the soup market was valued $16.1 billion in 2018 and the compound annual growth rate (CAGR), between 2019 and 2025, is estimated to be 3.0%. This large growth is due to the fact that more and more people are aware of the benefits of a proper and healthy diet. 

The Italian market for ready-to-eat soups has always been constant, but as stated by the Nielsen Observatory in Italy between the years 2018 and 2019 there has been a real boom in sales (up 28% compared to the previous year).

There are three main trends for the coming years: greater differentiation, more sustainable packaging and an increase in e-commerce. Regarding the first trend, given the market opportunity, more companies are selling both fresh, frozen and canned soups with more different ingredients and recipes. In addition, players in the sector are aiming to have containers that are 100% organic or reusable in other ways (after eating the soup, the container remains a bowl that can be used for other meals). Finally, several studies show that by the year 2027 the main sales channel for ready-to-eat soups will not be the supermarket but e-commerce.

The companies with the best results in terms of products sold in Italy are: Findus, Knorr, Buitoni and Orogel.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)